Thursday, May 16, 2019

How To Find Your Personal Brand Archetype by Jonathan Eifert

Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even wh…

Linked From artshacker.com at 06:17PM
Tuesday, May 14, 2019

Gifs Have Come To MailChimp! by Ceci Dadisman

If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to se…

Linked From artshacker.com at 03:18PM
Wednesday, May 8, 2019

Website Policies: Which Ones You Need And Why They Matter 2019 by Drew McManus

A little more than two years ago, we took some time to review the type of website policies your organization should maintain and since then, the topic of online personal data collection and …

Linked From artshacker.com at 04:33PM
Tuesday, April 23, 2019

Press Kits: What Arts Orgs Actually Want by Drew McManus

Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective arti…

Linked From artshacker.com at 03:00AM
Tuesday, April 16, 2019

How A Healthy Data Driven Culture Energizes Healthy UX by Drew McManus

I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year ca…

Linked From artshacker.com at 06:40PM
Thursday, April 11, 2019

How To Segment Using Tags In MailChimp by Ceci Dadisman

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you sho…

Linked From artshacker.com at 04:18PM
Tuesday, April 9, 2019

Let’s Talk About Arts And Technology by Drew McManus

Mark your calendar: Thursday, April 18, 2019 from 12:30-2:00pm CT I’ll be taking part in Arts Alliance Illinois’ ARTS MOVE POLICY (AMP): Arts + Technology webinar. Thanks to the generos…

Linked From artshacker.com at 03:51PM
Wednesday, March 20, 2019

GA Skills For Creating A Data Driven Culture: Secondary Dimensions by Drew McManus

One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren’t already fami…

Linked From artshacker.com at 05:57PM
Thursday, March 14, 2019

The Latest List Of Google Analytics Must Have Settings And Configurations by Drew McManus

I’m attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker,…

Linked From artshacker.com at 02:00PM
Wednesday, March 6, 2019

WordPress Plugin Review: Carbon Copy Menu Duplicator by Drew McManus

Giveaway alert: submit your email to win a free one-year, one-site license for the plugin in this review. Who doesn't love simple? But when it comes to some content management tasks inside W…

Linked From artshacker.com at 05:52PM
Thursday, February 28, 2019

It’s Like Excel On Steroids by Ceci Dadisman

Most of use are using Excel to manage any number of things, right? [Everyone nods in agreement.] I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing…

Linked From artshacker.com at 03:00AM
Monday, February 25, 2019

You Need To Pay Taxes On Program Book Ads by Joe Patti

Non-Profits Pay Taxes On Unrelated Business Income Just because your organization is tax exempt doesn’t mean everything you do is exempt from taxes. There are a number of activities that r…

Linked From artshacker.com at 03:00AM
Tuesday, February 19, 2019

Quite Possibly The Best Oops Email I’ve seen In A Long Time by Ceci Dadisman

First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe …

Linked From artshacker.com at 03:56AM
Wednesday, February 13, 2019

Activate Google Signals And Slurp Up Even More Of That Sweet Google Juice by Drew McManus

Google Signals provides the framework for tracking signed in users across devices, such as multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in S…

Linked From artshacker.com at 06:02PM
Monday, February 11, 2019

Valuing and Acknowledging Donations by Joe Patti

I recently attended a webinar conducted by John Taylor of John H. Taylor Consulting providing updates on IRS rules on acknowledging charitable giving. Neither Taylor nor I are lawyers and th…

Linked From artshacker.com at 05:41PM
Tuesday, February 5, 2019

Friends Don’t Let Friends Boost Posts by Ceci Dadisman

You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don…

Linked From artshacker.com at 10:18PM
Thursday, January 31, 2019

Orchestra & Opera Workplace Satisfaction: Winter 2019 by Drew McManus

The latest installment in the bi-annual series at my orchestra business blog that measures workplace satisfaction ratings of arts managers at orchestra and opera organizations by way of glas…

Linked From artshacker.com at 03:00AM
Tuesday, January 29, 2019

Understanding The Difference Between Cloud Based and Hosted Software And Apps by Drew McManus

An increasing amount of the time spent working with clients via my web development firm is understanding the differences between cloud based and hosted software and apps. There are no shorta…

Linked From artshacker.com at 12:05PM
Tuesday, January 22, 2019

Most Personality Quizzes Are Junk Science. Here’s One from @FiveThirtyEight That Isn’t. Let’s See How Arts Admins Stack Up. by Drew McManus

If you’re a data nerd then you almost certainly know about FiveThirtyEight.com, statistician Nate Silver’s number-crunching hub of data goodness. Recently, they posted a personal…

Linked From artshacker.com at 04:43PM
Wednesday, January 16, 2019

Coming Soon To A Conference Near You! 2019 Installment by Artshacker

Conference season is in full swing and there are several opportunities to attend sessions and meet up with ArtsHacker’s regular contributors. We’ve nearly doubled the number of confe…

Linked From artshacker.com at 04:35PM
Monday, January 14, 2019

What Is A DUNS Number And Why Do I Need It? by Joe Patti

If you have ever applied for a grant, especially from an entity or program receiving funds from the federal government, you have likely been asked to provide your organization’s DUNS (…

Linked From artshacker.com at 12:59PM
Monday, December 31, 2018

Leveling Up Your WCAG Skills With Kontrast Chrome Extension by Drew McManus

In November, 2018 we examined how you can move toward better web accessibility by focusing on improved color contrast. If you’re starting to get into a groove on those tasks, you proba…

Linked From artshacker.com at 03:00AM
Sunday, December 23, 2018

Happy holidays From Everyone At ArtsHacker! by Drew McManus

Set autoresponders to stun! We hope everyone is able to enjoy some time for fun and relaxation with family and loved ones over the holiday season. During the break, take some time to peruse …

Linked From artshacker.com at 04:40PM
Wednesday, December 19, 2018

Stop! Before You Send An Email To That Old List… by Ceci Dadisman

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bou…

Linked From artshacker.com at 03:00AM
Monday, December 17, 2018

Looking For A Creative Business Holiday Card Idea? by Drew McManus

Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fort…

Linked From artshacker.com at 03:00AM
Thursday, December 13, 2018

It’s Here! The 2017 Digital Marketing Benchmark Study by Ceci Dadisman

It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-…

Linked From artshacker.com at 03:00AM
Wednesday, December 12, 2018

It’s ArtsHacker’s Fourth Anniversary! by Drew McManus

Time continues to fly as today marks ArtsHacker's fourth anniversary! To celebrate, we put together a special 2018 Year In Review post.

Linked From artshacker.com at 03:00AM
Thursday, December 6, 2018

It Isn’t Just About The Price! by Ceci Dadisman

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …

Linked From artshacker.com at 12:31PM
Tuesday, December 4, 2018

How Good Of A Job Does Your Organization Do With Cybersecurity? by Drew McManus

In the wake of the Marriott hotel security breach that exposed not only exposed personal information for their customers, but also passport numbers and credit card payment information, it…

Linked From artshacker.com at 03:00AM
Wednesday, November 28, 2018

Web Accessibility Through Content Management: Using Headers The Right Way by Drew McManus

If web accessibility isn’t already on your radar, it should be.  At the heart of accessible design are the Web Content Accessibility Guidelines (WCAG), a central element of a series o…

Linked From artshacker.com at 04:44PM
Tuesday, November 27, 2018

A Library Is Winning Instagram Stories by Ceci Dadisman

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…

Linked From artshacker.com at 03:00AM

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