Monday, July 19, 2021

If Google Analytics 4 Feels Overwhelming, You’re Not Alone by Drew McManus

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is…

SOURCE: artshacker.com at 05:04PM
Tuesday, July 6, 2021

Time To Include #ShowTheSalary In The Hiring Process by Joe Patti

There has been a growing campaign internationally in the non-profit/charity sectors over recent years for employers to include a salary range when conducting job searches rather than utilizi…

SOURCE: artshacker.com at 05:48PM
Thursday, June 24, 2021

Self Serve Advertising Is The Future by Ceci Dadisman

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billb…

SOURCE: artshacker.com at 06:43PM
Friday, June 18, 2021

Tools To Help De-Jargon Your Messaging by Ceci Dadisman

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…

SOURCE: artshacker.com at 10:26AM
Sunday, June 6, 2021

Another New SBA Funding Program You Should Be Aware Of (With A Bonus Resource Hidden Gem) by Drew McManus

In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they annou…

SOURCE: artshacker.com at 05:03PM
Thursday, May 27, 2021

Only 7% Of The US Population Is Not Online by Ceci Dadisman

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…

SOURCE: artshacker.com at 10:22AM
Monday, May 17, 2021

Cialdini’s Universal Principles of Influence Expanded and Updated by Ceci Dadisman

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…

SOURCE: artshacker.com at 06:06PM
Thursday, May 13, 2021

Sold-Out Ticket Scams Start Hitting Social Media by Drew McManus

Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events …

SOURCE: artshacker.com at 04:52PM
Wednesday, May 5, 2021

Why Plain Language Is Imperative For Our Survival by Ceci Dadisman

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate langua…

SOURCE: artshacker.com at 06:43PM
Monday, May 3, 2021

Even More Reasons Web Accessibility Should Be On Your Radar by Drew McManus

The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed again…

SOURCE: artshacker.com at 04:54PM
Monday, April 26, 2021

Social Media Accessibility Checklist by Ceci Dadisman

I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing key…

SOURCE: artshacker.com at 05:29PM
Thursday, April 15, 2021

Ever Wish You Had A Do Not Disturb Light When Working From Home? by Drew McManus

Since the onset of pandemic, arts admins have navigated the working from home rapids. One of the primary challenges is letting others in the same space know when you’re at a point where yo…

SOURCE: artshacker.com at 01:45PM
Tuesday, April 6, 2021

Candidate Resumes Are Officially A Thing At Arts Admin Jobs by Drew McManus

Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it’s time to launch the next big thing: a candidate database where job seekers can post thei…

SOURCE: artshacker.com at 05:21PM
Thursday, April 1, 2021

What Butter Can Teach Us About Marketing by Ceci Dadisman

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…

SOURCE: artshacker.com at 04:22PM
Wednesday, March 24, 2021

Show Me What You Love About The Arts Without Using Pictures Of The Arts by Joe Patti

Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values.  Karen Freeman, Executive Director…

SOURCE: artshacker.com at 04:07PM
Tuesday, March 16, 2021

Quickbooks Rolls Out Fee Increase During Pandemic by Drew McManus

Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was goi…

SOURCE: artshacker.com at 01:49PM
Wednesday, March 10, 2021

When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …

SOURCE: artshacker.com at 02:30PM
Tuesday, March 2, 2021

Top Level Navigation: To Click Or Not To Click by Drew McManus

When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clic…

SOURCE: artshacker.com at 03:40PM
Monday, February 22, 2021

Tracking Blackbaud Donations Using GTM by Ceci Dadisman

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…

SOURCE: artshacker.com at 12:43PM
Thursday, February 11, 2021

Get Into The Pronoun Grove With Zoom by Drew McManus

As a member of Gen X, I’ll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward impr…

SOURCE: artshacker.com at 04:29PM
Wednesday, February 3, 2021

Many Lens of Board Recruitment by Joe Patti

The upheaval of the past year in terms of public health, politics, social equity and other areas of concern have made it clear that a new operating environment will emerge, shaped by a chang…

SOURCE: artshacker.com at 01:43PM
Tuesday, January 26, 2021

Tracking Conversions With GA Goals by Ceci Dadisman

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion a…

SOURCE: artshacker.com at 05:47PM
Tuesday, January 19, 2021

Get Up And Running With Google Search Console by Drew McManus

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingl…

SOURCE: artshacker.com at 06:05PM
Monday, January 11, 2021

How To Make Concert Programs The Right Way by David Macdonald

If you’ve been in a position of having to create a concert program, or have them emailed from colleagues and collaborators, you know there are lots of ways to deal with positioning compose…

SOURCE: artshacker.com at 02:48PM
Thursday, December 31, 2020

Plan For An Inclusive Post-Covid Cultural Experience by Joe Patti

In mid-December 2020, LaPlaca Cohen and Slover Linett Audience Research released an analysis of the data they collected in the Covid edition of the CultureTrack survey through the lens of ra…

SOURCE: artshacker.com at 04:17PM
Tuesday, December 15, 2020

You Probably Have More Broken Links Than You Realize by Drew McManus

Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you…

SOURCE: artshacker.com at 05:53PM
Wednesday, December 9, 2020

Why You Should Be Tracking Incremental Conversions by Ceci Dadisman

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…

SOURCE: artshacker.com at 05:40PM
Wednesday, December 2, 2020

Work On Those Re-Opening Venue Images by Joe Patti

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open,…

SOURCE: artshacker.com at 03:00AM
Sunday, November 29, 2020

A Pandemic Driven Update To Business Holiday Cards by Drew McManus

In 2018, I published an article that provided an option for creating a creative business card. Based on your feedback, it entirely helpful for many readers so I wanted to share an update tha…

SOURCE: artshacker.com at 03:00AM
Monday, November 16, 2020

Bridge the Board And Management With A Working Committee Structure by Eric Joseph Rubio

“I just love board meetings!” said no arts (or any other kind of) manager ever. While I can’t promise you will actually start to say that, I can offer a model that I’ve seen work wel…

SOURCE: artshacker.com at 03:00AM
Wednesday, November 11, 2020

Retargeting Website Visitors With Direct Mail by Ceci Dadisman

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your websit…

SOURCE: artshacker.com at 05:42PM

All that Chat

REOPEN BROADWAY SEASON
Sep 14, 2021: Chicago - Ambassador Theatre
Oct 17, 2021: Dana H. - Lyceum Theatre
Mar 28, 2022: Plaza Suite - Hudson Theatre
Apr 07, 2022: The Minutes - Studio 54