Wednesday, December 12, 2018

It’s ArtsHacker’s Fourth Anniversary! by Drew McManus

Time continues to fly as today marks ArtsHacker's fourth anniversary! To celebrate, we put together a special 2018 Year In Review post.

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Thursday, December 6, 2018

It Isn’t Just About The Price! by Ceci Dadisman

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …

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Tuesday, December 4, 2018

How Good Of A Job Does Your Organization Do With Cybersecurity? by Drew McManus

In the wake of the Marriott hotel security breach that exposed not only exposed personal information for their customers, but also passport numbers and credit card payment information, it…

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Wednesday, November 28, 2018

Web Accessibility Through Content Management: Using Headers The Right Way by Drew McManus

If web accessibility isn’t already on your radar, it should be.  At the heart of accessible design are the Web Content Accessibility Guidelines (WCAG), a central element of a series o…

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Tuesday, November 27, 2018

A Library Is Winning Instagram Stories by Ceci Dadisman

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…

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Thursday, November 22, 2018

Happy Thanksgiving From Everyone At ArtsHacker by Drew McManus

We hope everyone has some time to enjoy a safe and relaxing Thanksgiving with family and friends.

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Tuesday, November 20, 2018

Common Deal Structures For Touring Groups by Joe Patti

When it comes to paying touring performers, there are all sorts of deal that can be made. The payment terms on those deals can get pretty confusing. There are a number of resources available…

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Thursday, November 15, 2018

Ease Into Web Accessibility With Color Contrast by Drew McManus

Web content accessibility is an increasingly important topic and if it isn’t already on your radar, it should be. At the heart of accessibility are the Web Content Accessibility Guidel…

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Monday, November 5, 2018

Conference Alert: #NAMPC 2018 by Artshacker

The next ArtsHacker run conference session is this Sunday, Nov. 11, in Seattle for the 2018 National Arts Marketing Project Conference (#NAMPC). ArtsHacker editor-in-chief, Drew McManus, and…

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Friday, November 2, 2018

How to “Deep Work” by Jonathan Eifert

While many of us know what we want to achieve, it’s often derailed because of numerous factors. Some might be external (caused by others), but I’ve found many are internal (caused by my…

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Tuesday, October 30, 2018

Your Email Marketing Provider May Now Be Collecting Sales Tax by Drew McManus

In the wake of the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair most remote sellers, such as email marketing providers, are now required to begin collecting sales tax…

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Wednesday, October 17, 2018

Get Even More Of That Sweet Google Juice Using Secondary Dimensions by Drew McManus

Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we di…

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Wednesday, October 10, 2018

The Change History Dashboard: Your Google Analytics Secret Weapon by Drew McManus

Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right m…

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Wednesday, October 3, 2018

New IRS Decision Could Keep Foreign Artists At Home by Joe Patti

Due to budget and staffing issues, as of October 1, 2018, the IRS will no longer create Central Withholding Agreements (CWA) with artists making less than $10,000. Wait, wait, wait,…

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Thursday, September 27, 2018

Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers by Ceci Dadisman

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…

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Monday, September 24, 2018

12 Dark Pattern Tactics And How To Make Sure You Aren’t Using Them by Drew McManus

Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing…

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Monday, September 17, 2018

Easy Meeting Scheduling With Doodle by Drew McManus

If I can put on my grumpy Gen-X arts admin hat for a moment, I have to say that the older I get, the less I enjoy trying new apps. Instead, finding something that works and sticking with it …

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Thursday, September 6, 2018

The Best Time To Send Email by Ceci Dadisman

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…

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Tuesday, August 28, 2018

Get Ready For Google Signals and Cross Device Reporting by Drew McManus

Throughout 2018, Google has been releasing all sorts of new and enhanced features inside Analytics and one of the most recent promises to be one of the most exciting: cross device tracking a…

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Friday, August 17, 2018

More Changes To Facebook Ad Targeting by Ceci Dadisman

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Septe…

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Thursday, August 9, 2018

New Data About How People Use Media by Ceci Dadisman

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently…

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Monday, August 6, 2018

How To Go About Creating A Harassment Reporting Process That Protects Employees by Drew McManus

The Washington Post published an article on 7/26/18 that reports allegations of sexual misconduct and assault against several leaders throughout the nonprofit performing arts sector. In a fo…

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Monday, July 30, 2018

16 Is The Font Size Of Wisdom (For Web Design At Least) by Joe Patti

The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and r…

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Wednesday, July 18, 2018

Persuasion (Conversion) Made Easy by Drew McManus

There’s a terrific article from Lyndon Cerejo in the 7/17/2018 edition of Smashing Magazine that examines a very keep it simple approach to persuading website visitors to conversion. C…

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Monday, July 16, 2018

Your Contract May Not Provide Cover From Music Covers by Joe Patti

Copyright and intellectual properties rights are important considerations in the arts and culture industry. The industry strives to expand the awareness and exposure of creatives, but often …

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Tuesday, July 10, 2018

Get Ready To Begin Paying For Google Maps Integration by Drew McManus

On July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. You’ll be required to create an account and a billing profile. These changes are…

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Monday, July 2, 2018

How Orchestras Can Use Influencer Marketing by Jonathan Eifert

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using…

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Wednesday, June 27, 2018

Authenticity FTW by Ceci Dadisman

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent…

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Thursday, June 14, 2018

Time To Think About Compensation Resources by Drew McManus

Within the parameters of nonprofit performing arts, compensation can be a sticky subject, especially when it comes to those at the top of the pay scale. Fortunately, transparency goes a long…

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Tuesday, June 5, 2018

Red Pill/Blue Pill: Effective Data Driven Decision Making by Drew McManus

On Saturday, June 2, 2018, me and my fellow ArtsHacker, Ceci Dadisman, enjoyed an opportunity to present a session titled Red Pill/Blue Pill: Effective Data Driven Decision Making to the 37t…

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Wednesday, May 30, 2018

The Modern Day Mission Statement, Active and On The Go by Joe Patti

BoardSource is partnering with organizations like the Knight Foundation and National Council of Non Profits on a  initiative to get non-profits to Stand For Your Mission. While the main thr…

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