All stories by Drew McManus on BroadwayStars

Tuesday, April 18, 2017

Should Links Open In Same Or New Windows/Tabs? by Drew McManus

When it comes to whether or not links should open in the same or new windows/tabs, the answer for most arts organizations is straightforward: links should open in the same window/tab.  Befo…

Linked From artshacker.com at 03:00AM
Wednesday, March 29, 2017

Website Policies: Which Ones You Need And Why They Matter by Drew McManus

Although they may not seem terribly sexy, website policies are an extremely important part of an arts organization’s online presence and the types of activities you provide at your site wi…

Linked From artshacker.com at 03:00AM
Monday, March 20, 2017

Google Fi Update: Group Plans! by Drew McManus

Last May, we took a close look at Google’s Project Fi and it’s potential for being a high quality, low cost cellular provider capable of introducing much needed communication options for…

Linked From artshacker.com at 03:00AM
Friday, March 10, 2017

How Accessible Is Your Website? Here’s How You Can Find Out by Drew McManus

Did you know that a routine boilerplate included in many grant agreements stipulates the receiving organization agrees that their website complies to accessibility standards? Granted, I have…

Linked From artshacker.com at 03:00AM
Friday, February 24, 2017

Make Sure You’re Getting the Internet Connection Speeds You’re Paying For by Drew McManus

Internet Service Providers (ISPs) are big on promoting how fast your office, home, or cellular connections are. In fact, it’s one of the single most important aspects of their service. But…

Linked From artshacker.com at 03:00AM
Monday, February 13, 2017

Using Smart Objects In Photoshop To Create Supercharged Templates by Drew McManus

If you work with Photoshop to create graphics for your organization and aren’t using Smart Objects, you’re missing out on so much. Back in July, 2015 we examined how Smart Objects inside…

Linked From artshacker.com at 03:00AM
Monday, January 23, 2017

Keeping Your WordPress Site Running Fast. Three Non-Technical Tips Anyone Can Implement. by Drew McManus

When it comes to online conversions, speed kills; or to be more precise, lack of speed kills. The long it takes for pages to load, the less likely site visitors will hang around waiting. In …

Linked From artshacker.com at 03:00AM
Thursday, January 12, 2017

Take Advantage Of These Photoshop Templates To Update Your Social Media Branding [2017] by Drew McManus

One of the more popular posts here at ArtsHacker is from June, 2015 and provides links to downloadable Photoshop (PSD) templates you can use to create fantastic header images for Twitter, Fa…

Linked From artshacker.com at 05:50PM
Monday, January 9, 2017

Hidden Productivity Gems: Adobe Fireworks Batch Image Processing by Drew McManus

No doubt about it, Adobe Creative Cloud apps are all kinds of useful. Most arts managers tend to work with the Big 3: InDesign, Photoshop, and Illustrator but if you have access to the full …

Linked From artshacker.com at 03:00AM
Wednesday, December 28, 2016

Three Last Minute Tips To Maximize Year-End Giving Campaigns by Drew McManus

We’re only three days away from the deadline for claiming charitable donations so here are three tips you can use to help maximize donations from procrastinating donors. Do you have any ad…

Linked From artshacker.com at 03:00AM
Wednesday, December 21, 2016

Get Your Vote On…The Ranked Choice Way by Drew McManus

In light of an Electoral College with an unusually high degree of scrutiny, it seems fitting to point out a voting system that could be better options for your needs than the traditional sim…

Linked From artshacker.com at 03:00AM
Wednesday, December 14, 2016

How To Avoid Facebook & Twitter Share Fail by Drew McManus

Facebook and Twitter are great platforms for generating interest and driving ticket sales but there’s no getting around the fact that you must play by their rules. More often than not, thi…

Linked From artshacker.com at 03:00AM
Monday, December 5, 2016

One Of The Best Free Tools You Can Use To Measure Page Speed by Drew McManus

It should come as no surprise that your website page load speed has a direct impact on conversions (revenue, social, and feedback). At the same time, there’s a lot of information about the…

Linked From artshacker.com at 03:00AM
Wednesday, November 23, 2016

What We’re Thankful For As Arts Administrators 2016 by Drew McManus

Editor’s Note: In a field where it can become all too easy to feel the pressures of the day to day grind, doubly so in 2016, we sometimes forget to take a step back and acknowledge th…

Linked From artshacker.com at 03:00AM
Monday, October 31, 2016

Using Data to Make Your Website Better…Stronger…FASTER by Drew McManus

Recently, fellow ArtsHacker, Ceci Dadisman, and I enjoyed giving a presentation to attendees of the Institute of Outdoor Theatre 2016 conference on how to use Google Analytics (GA) to make d…

Linked From artshacker.com at 03:00AM
Wednesday, October 26, 2016

How And Why Arts Managers Change Jobs by Drew McManus

It should come as no surprise to learn that attrition rates for arts managers are high but does that mean those moving to new jobs find what they’re looking for? That’s exactly what we w…

Linked From artshacker.com at 03:00AM
Friday, October 21, 2016

Time Saving Google Analytics Shortcuts by Drew McManus

Did you know that the standard browser version Google Analytics (GA) offers a series of keyboard shortcuts? Surprise! They currently come in two types: application shortcuts and date range s…

Linked From artshacker.com at 03:00AM
Monday, October 17, 2016

How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters by Drew McManus

Once you’ve completed must-have configuration and settings modifications to your Google Analytics (GA) account, such as activating demographics reporting and search tracking then filtering…

Linked From artshacker.com at 03:00AM
Monday, October 10, 2016

Improve Your Content Management Efficiency In WordPress With One Simple Trick by Drew McManus

If you’re responsible for managing content inside a WordPress platform, you know that mass editing pages or posts isn’t always easy due to those admin panels only listing 20 items befor…

Linked From artshacker.com at 03:00AM
Friday, September 23, 2016

Would You Spend $147 On That Meeting? by Drew McManus

Recently, you learned about meeting scheduler tools from Ceci Dadisman but do you ever wonder how much it costs in labor to hold that meeting? Thanks to a handy web app from Harvard Business…

Linked From artshacker.com at 03:00AM
Tuesday, September 6, 2016

Using Google Analytics To Measure The Five Must-Have Elements For Business Objectives by Drew McManus

You probably hear plenty of chatter about why GA is important but really, it’s one thing to login and view default dashboard metrics (quantitative, numbers-oriented info such as visitors p…

Linked From artshacker.com at 03:00AM
Wednesday, August 24, 2016

Survey: How Did Changing Jobs Work Out For You? by Drew McManus

I’m going to extend a bit of editorial privilege here and muscle my way into publishing back-to-back posts. Job satisfaction among arts administrators is a topic near and dear to my heart …

Linked From artshacker.com at 03:00AM
Friday, August 19, 2016

Open Yourself Up A Big ‘Ol Box Of Ethics & Compliance by Drew McManus

“You need volunteers to update and revise the organization’s ethics and compliance policies? Hellz yeah I’m in!” Granted, that’s probably not a phrase you’re going to hear during…

Linked From artshacker.com at 03:00AM
Monday, August 8, 2016

ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 2 by Drew McManus

In Part 1, we learned what transactional emails are, how to identify all the providers you may use that generate those messages, and must-have elements to include in your message templates. …

Linked From artshacker.com at 03:00AM
Wednesday, August 3, 2016

ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1 by Drew McManus

Email marketing is great, no doubt about it. But that should only be one of your primary email oriented points of contact and groups that focus solely on email marketing are missing out on e…

Linked From artshacker.com at 03:00AM
Friday, July 22, 2016

Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization by Drew McManus

Page load speeds make the difference between making or losing online ticket sales. They also impact overall user experience to the point where an otherwise good looking website seems old and…

Linked From artshacker.com at 03:00AM
Wednesday, July 13, 2016

Let Someone Else Help You Look Like A Genius by Drew McManus

In the wake of Samantha Teter’s ArtsHacker article about what to avoid when creating your resume, it seems fitting to offer up some resources that can let even those with zero design skill…

Linked From artshacker.com at 03:00AM
Friday, July 8, 2016

Doing Wrong Things The Right Way by Drew McManus

Would you mind if I’m frank for a moment? Sometimes you have to do things in a way that you know isn’t the way they could or should be done but due to reasons above your pay grade, that…

Linked From artshacker.com at 03:00AM
Wednesday, June 29, 2016

Turning Your Google Analytics Data Into Reports Has Never Been Easier by Drew McManus

On 5/25/2016 Google launched a free version of their data visualization tool, called Data Studio, which makes it super easy to turn Google Analytics (GA) data into traditional and real-time …

Linked From artshacker.com at 03:00AM
Friday, June 24, 2016

Looking For Some Nonprofit Compensation Resources? by Drew McManus

Figuring out your value as an arts manager is difficult in a field where budgets vary almost as much as the process boards use to determine compensation policies. Fortunately, it doesn’…

Linked From artshacker.com at 03:00AM
Wednesday, June 22, 2016

Looking For Some Companion Data To The 2015 Arts Industry Digital Benchmark Study? by Drew McManus

Earlier in the month, Ceci Dadisman pointed everyone in the direction of Capacity Interactive’s 2015 Arts Industry Digital Benchmark Study. If you found that data useful, then you sho…

Linked From artshacker.com at 03:00AM

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