If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. @staatsballettberlin Ballet master Tomas Karlbo…
SOURCE: artshacker.com at 08:12PMYou’ve almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have ev…
SOURCE: artshacker.com at 12:07PMOver the past couple of days, I’ve been reminded why we shouldn’t rely on relative time-based words and phrases like “today,” “tomorrow,” or “next week” when posting on socia…
SOURCE: artshacker.com at 02:08PMI know many of you use Canva , so I’ve got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, e…
SOURCE: artshacker.com at 03:00AMOk folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry fo…
SOURCE: artshacker.com at 03:00AMMy colleague and frequent collaborator Ann Marie Sorrell is fond of saying that engagement with diverse communities must be more than “checking a box” and she’s absolutely correct. A…
SOURCE: artshacker.com at 03:14PMI nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see da…
SOURCE: artshacker.com at 03:00AMIf you have read my previous posts, you know how much I love the Pew Research Center — there is so much great data from which we can learn. Recently, they put out their Striking Findings f…
SOURCE: artshacker.com at 03:00AMThat is the question. Whether ’tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phon…
SOURCE: artshacker.com at 05:40PMIt’s no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers mus…
SOURCE: artshacker.com at 10:17AMAs organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a …
SOURCE: artshacker.com at 05:48PMLet’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billb…
SOURCE: artshacker.com at 06:43PMNote: There are no affiliate links included in this post. In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…
SOURCE: artshacker.com at 10:26AMNew data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…
SOURCE: artshacker.com at 10:22AMAuthor, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…
SOURCE: artshacker.com at 06:06PMI’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate langua…
SOURCE: artshacker.com at 06:43PMI recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing key…
SOURCE: artshacker.com at 05:29PMI’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…
SOURCE: artshacker.com at 04:22PMIt is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …
SOURCE: artshacker.com at 02:30PMIf your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…
SOURCE: artshacker.com at 12:43PMIn the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion a…
SOURCE: artshacker.com at 05:47PMThis is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…
SOURCE: artshacker.com at 05:40PMDisclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You’re probably familiar with retargeting visitors who come to your websit…
SOURCE: artshacker.com at 05:42PMDisclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …
SOURCE: artshacker.com at 03:52PMNow is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…
SOURCE: artshacker.com at 11:38AMThere is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…
SOURCE: artshacker.com at 01:25PMCommunications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…
SOURCE: artshacker.com at 10:33AMThe folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…
SOURCE: artshacker.com at 11:24AMIf you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck…
SOURCE: artshacker.com at 03:39PMAs it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…
SOURCE: artshacker.com at 03:00AMIn the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours…
SOURCE: artshacker.com at 03:00AM
