All stories by Ceci Dadisman on BroadwayStars

Monday, March 23, 2020

Time To Say Goodbye…To People Who Never Open Your Emails by Ceci Dadisman

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of you…

Linked From artshacker.com at 03:00AM
Tuesday, March 17, 2020

What To Do When You’re Dark by Ceci Dadisman

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the questi…

Linked From artshacker.com at 03:00AM
Monday, March 9, 2020

My Favorite Digital Marketing Tools by Ceci Dadisman

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post a…

Linked From artshacker.com at 03:00AM
Monday, February 17, 2020

How To Get People To Open Your Emails by Ceci Dadisman

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts…

Linked From artshacker.com at 05:06PM
Tuesday, January 28, 2020

Print With A Purpose by Ceci Dadisman

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great …

Linked From artshacker.com at 04:54PM
Tuesday, January 7, 2020

It Isn’t Only About “Young” People by Ceci Dadisman

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 an…

Linked From artshacker.com at 04:03PM
Wednesday, December 18, 2019

Spoiler Alert: Multichannel Communications Work Best With Donors by Ceci Dadisman

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social me…

Linked From artshacker.com at 11:22AM
Monday, December 9, 2019

Ticket Buyers Are Shoppers by Ceci Dadisman

A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how the…

Linked From artshacker.com at 10:33AM
Tuesday, November 26, 2019

Should You Use MailChimp’s New Website Builder? by Ceci Dadisman

Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM…

Linked From artshacker.com at 12:24PM
Tuesday, October 22, 2019

A Guide To Better Donor Communications by Ceci Dadisman

I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…

Linked From artshacker.com at 03:00AM
Wednesday, October 9, 2019

Arts Admin Conferences You Should Know About by Ceci Dadisman

A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators We…

Linked From artshacker.com at 03:57PM
Wednesday, August 21, 2019

Is Your MC Hooked Up To Your GA? by Ceci Dadisman

Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true! Why would you want to track traffic on your website that comes from em…

Linked From artshacker.com at 05:05PM
Wednesday, August 14, 2019

What Is Your Favorite Conference? by Ceci Dadisman

I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…

Linked From artshacker.com at 03:45PM
Friday, July 19, 2019

How to Create Date-Based Automations with MailChimp by Ceci Dadisman

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. …

Linked From artshacker.com at 09:00AM
Friday, July 5, 2019

Using MailChimp Segments for Frequent Targeting by Ceci Dadisman

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentat…

Linked From artshacker.com at 11:50AM
Tuesday, June 4, 2019

So You Didn’t Have A Goal Set Up In Google Analytics? by Ceci Dadisman

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. …

Linked From artshacker.com at 03:00AM
Tuesday, May 14, 2019

Gifs Have Come To MailChimp! by Ceci Dadisman

If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to se…

Linked From artshacker.com at 03:18PM
Thursday, April 11, 2019

How To Segment Using Tags In MailChimp by Ceci Dadisman

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you sho…

Linked From artshacker.com at 04:18PM
Thursday, February 28, 2019

It’s Like Excel On Steroids by Ceci Dadisman

Most of use are using Excel to manage any number of things, right? [Everyone nods in agreement.] I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing…

Linked From artshacker.com at 03:00AM
Tuesday, February 19, 2019

Quite Possibly The Best Oops Email I’ve seen In A Long Time by Ceci Dadisman

First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe …

Linked From artshacker.com at 03:56AM
Tuesday, February 5, 2019

Friends Don’t Let Friends Boost Posts by Ceci Dadisman

You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don…

Linked From artshacker.com at 10:18PM
Wednesday, December 19, 2018

Stop! Before You Send An Email To That Old List… by Ceci Dadisman

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bou…

Linked From artshacker.com at 03:00AM
Thursday, December 13, 2018

It’s Here! The 2017 Digital Marketing Benchmark Study by Ceci Dadisman

It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-…

Linked From artshacker.com at 03:00AM
Thursday, December 6, 2018

It Isn’t Just About The Price! by Ceci Dadisman

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …

Linked From artshacker.com at 12:31PM
Tuesday, November 27, 2018

A Library Is Winning Instagram Stories by Ceci Dadisman

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…

Linked From artshacker.com at 03:00AM
Thursday, September 27, 2018

Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers by Ceci Dadisman

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…

Linked From artshacker.com at 04:32PM
Thursday, September 6, 2018

The Best Time To Send Email by Ceci Dadisman

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…

Linked From artshacker.com at 10:22AM
Friday, August 17, 2018

More Changes To Facebook Ad Targeting by Ceci Dadisman

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Septe…

Linked From artshacker.com at 05:23PM
Thursday, August 9, 2018

New Data About How People Use Media by Ceci Dadisman

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently…

Linked From artshacker.com at 03:00AM
Wednesday, June 27, 2018

Authenticity FTW by Ceci Dadisman

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent…

Linked From artshacker.com at 01:04PM
Thursday, May 10, 2018

Out, Damned Jargon! Out, I Say! by Ceci Dadisman

jargon noun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious langua…

Linked From artshacker.com at 12:53PM

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