All stories by Ceci Dadisman on BroadwayStars

Thursday, June 24, 2021

Self Serve Advertising Is The Future by Ceci Dadisman

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billb…

SOURCE: artshacker.com at 06:43PM
Friday, June 18, 2021

Tools To Help De-Jargon Your Messaging by Ceci Dadisman

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…

SOURCE: artshacker.com at 10:26AM
Thursday, May 27, 2021

Only 7% Of The US Population Is Not Online by Ceci Dadisman

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…

SOURCE: artshacker.com at 10:22AM
Monday, May 17, 2021

Cialdini’s Universal Principles of Influence Expanded and Updated by Ceci Dadisman

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…

SOURCE: artshacker.com at 06:06PM
Wednesday, May 5, 2021

Why Plain Language Is Imperative For Our Survival by Ceci Dadisman

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate langua…

SOURCE: artshacker.com at 06:43PM
Monday, April 26, 2021

Social Media Accessibility Checklist by Ceci Dadisman

I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing key…

SOURCE: artshacker.com at 05:29PM
Thursday, April 1, 2021

What Butter Can Teach Us About Marketing by Ceci Dadisman

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…

SOURCE: artshacker.com at 04:22PM
Wednesday, March 10, 2021

When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …

SOURCE: artshacker.com at 02:30PM
Monday, February 22, 2021

Tracking Blackbaud Donations Using GTM by Ceci Dadisman

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…

SOURCE: artshacker.com at 12:43PM
Tuesday, January 26, 2021

Tracking Conversions With GA Goals by Ceci Dadisman

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion a…

SOURCE: artshacker.com at 05:47PM
Wednesday, December 9, 2020

Why You Should Be Tracking Incremental Conversions by Ceci Dadisman

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…

SOURCE: artshacker.com at 05:40PM
Wednesday, November 11, 2020

Retargeting Website Visitors With Direct Mail by Ceci Dadisman

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your websit…

SOURCE: artshacker.com at 05:42PM
Monday, October 26, 2020

Your New Digital Whiteboard by Ceci Dadisman

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …

SOURCE: artshacker.com at 03:52PM
Wednesday, September 23, 2020

The Data Doesn’t Lie by Ceci Dadisman

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…

SOURCE: artshacker.com at 11:38AM
Tuesday, September 8, 2020

Yes, People Will Pay For Digital Content by Ceci Dadisman

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…

SOURCE: artshacker.com at 01:25PM
Monday, July 20, 2020

4 Emails To Send That Don’t Ask For Money by Ceci Dadisman

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…

SOURCE: artshacker.com at 10:33AM
Tuesday, July 7, 2020

Special COVID-19 Edition Of CultureTrack Is Here by Ceci Dadisman

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…

SOURCE: artshacker.com at 11:24AM
Monday, June 15, 2020

What Is That Traffic From “l.facebook.com” In Google Analytics? by Ceci Dadisman

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck…

SOURCE: artshacker.com at 03:39PM
Monday, June 1, 2020

Gathering Data From Virtual Programming by Ceci Dadisman

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…

SOURCE: artshacker.com at 03:00AM
Thursday, May 21, 2020

Virtual Museum Tours Are So March by Ceci Dadisman

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours…

SOURCE: artshacker.com at 03:00AM
Thursday, May 14, 2020

Which Is Better: Plain Text Or Designed Emails? by Ceci Dadisman

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, no…

SOURCE: artshacker.com at 03:00AM
Thursday, April 23, 2020

To Google Grant Or Not To Google Grant by Ceci Dadisman

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are mor…

SOURCE: artshacker.com at 03:00AM
Tuesday, April 7, 2020

If You’ve Got A Date, You Can Automate by Ceci Dadisman

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your li…

SOURCE: artshacker.com at 03:00AM
Monday, March 23, 2020

Time To Say Goodbye…To People Who Never Open Your Emails by Ceci Dadisman

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of you…

SOURCE: artshacker.com at 03:00AM
Tuesday, March 17, 2020

What To Do When You’re Dark by Ceci Dadisman

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the questi…

SOURCE: artshacker.com at 03:00AM
Monday, March 9, 2020

My Favorite Digital Marketing Tools by Ceci Dadisman

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post a…

SOURCE: artshacker.com at 03:00AM
Monday, February 17, 2020

How To Get People To Open Your Emails by Ceci Dadisman

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts…

SOURCE: artshacker.com at 05:06PM
Tuesday, January 28, 2020

Print With A Purpose by Ceci Dadisman

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great …

SOURCE: artshacker.com at 04:54PM
Tuesday, January 7, 2020

It Isn’t Only About “Young” People by Ceci Dadisman

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 an…

SOURCE: artshacker.com at 04:03PM
Wednesday, December 18, 2019

Spoiler Alert: Multichannel Communications Work Best With Donors by Ceci Dadisman

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social me…

SOURCE: artshacker.com at 11:22AM
Monday, December 9, 2019

Ticket Buyers Are Shoppers by Ceci Dadisman

A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how the…

SOURCE: artshacker.com at 10:33AM

All that Chat

REOPEN BROADWAY SEASON
Sep 14, 2021: Chicago - Ambassador Theatre
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