All stories by Ceci Dadisman on BroadwayStars

Wednesday, August 21, 2019

Is Your MC Hooked Up To Your GA? by Ceci Dadisman

Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true! Why would you want to track traffic on your website that comes from em…

Linked From artshacker.com at 05:05PM
Wednesday, August 14, 2019

What Is Your Favorite Conference? by Ceci Dadisman

I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…

Linked From artshacker.com at 03:45PM
Friday, July 19, 2019

How to Create Date-Based Automations with MailChimp by Ceci Dadisman

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. …

Linked From artshacker.com at 09:00AM
Friday, July 5, 2019

Using MailChimp Segments for Frequent Targeting by Ceci Dadisman

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentat…

Linked From artshacker.com at 11:50AM
Tuesday, June 4, 2019

So You Didn’t Have A Goal Set Up In Google Analytics? by Ceci Dadisman

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. …

Linked From artshacker.com at 03:00AM
Tuesday, May 14, 2019

Gifs Have Come To MailChimp! by Ceci Dadisman

If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to se…

Linked From artshacker.com at 03:18PM
Thursday, April 11, 2019

How To Segment Using Tags In MailChimp by Ceci Dadisman

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you sho…

Linked From artshacker.com at 04:18PM
Thursday, February 28, 2019

It’s Like Excel On Steroids by Ceci Dadisman

Most of use are using Excel to manage any number of things, right? [Everyone nods in agreement.] I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing…

Linked From artshacker.com at 03:00AM
Tuesday, February 19, 2019

Quite Possibly The Best Oops Email I’ve seen In A Long Time by Ceci Dadisman

First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe …

Linked From artshacker.com at 03:56AM
Tuesday, February 5, 2019

Friends Don’t Let Friends Boost Posts by Ceci Dadisman

You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don…

Linked From artshacker.com at 10:18PM
Wednesday, December 19, 2018

Stop! Before You Send An Email To That Old List… by Ceci Dadisman

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bou…

Linked From artshacker.com at 03:00AM
Thursday, December 13, 2018

It’s Here! The 2017 Digital Marketing Benchmark Study by Ceci Dadisman

It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-…

Linked From artshacker.com at 03:00AM
Thursday, December 6, 2018

It Isn’t Just About The Price! by Ceci Dadisman

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …

Linked From artshacker.com at 12:31PM
Tuesday, November 27, 2018

A Library Is Winning Instagram Stories by Ceci Dadisman

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…

Linked From artshacker.com at 03:00AM
Thursday, September 27, 2018

Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers by Ceci Dadisman

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…

Linked From artshacker.com at 04:32PM
Thursday, September 6, 2018

The Best Time To Send Email by Ceci Dadisman

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…

Linked From artshacker.com at 10:22AM
Friday, August 17, 2018

More Changes To Facebook Ad Targeting by Ceci Dadisman

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Septe…

Linked From artshacker.com at 05:23PM
Thursday, August 9, 2018

New Data About How People Use Media by Ceci Dadisman

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently…

Linked From artshacker.com at 03:00AM
Wednesday, June 27, 2018

Authenticity FTW by Ceci Dadisman

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent…

Linked From artshacker.com at 01:04PM
Thursday, May 10, 2018

Out, Damned Jargon! Out, I Say! by Ceci Dadisman

jargon noun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious langua…

Linked From artshacker.com at 12:53PM
Wednesday, March 28, 2018

Are You Looking At My Heatmap? by Ceci Dadisman

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazi…

Linked From artshacker.com at 07:53PM
Monday, February 26, 2018

Audience Diversity Is Not A Fad by Ceci Dadisman

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past f…

Linked From artshacker.com at 03:00AM
Wednesday, January 17, 2018

Everything We Know About The Facebook Feed Changes So Far by Ceci Dadisman

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends…

Linked From artshacker.com at 03:00AM
Wednesday, November 29, 2017

How Not To Be Like Kodak by Ceci Dadisman

When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way…

Linked From artshacker.com at 09:37PM
Tuesday, November 14, 2017

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know by Ceci Dadisman

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Fa…

Linked From artshacker.com at 05:41PM
Monday, October 23, 2017

Culture Track 2017 Is Here! by Ceci Dadisman

After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track…

Linked From artshacker.com at 03:00AM
Tuesday, September 26, 2017

Will QR Codes Make A Comeback? by Ceci Dadisman

Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one.  However, QR codes had one major f…

Linked From artshacker.com at 06:32PM
Tuesday, September 12, 2017

Facebook Groups For Pages Is Here! by Ceci Dadisman

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than nee…

Linked From artshacker.com at 03:35PM
Tuesday, August 22, 2017

Who Should Receive Your Email Newsletter? by Ceci Dadisman

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your…

Linked From artshacker.com at 03:00AM
Monday, July 17, 2017

What To Do After The Send by Ceci Dadisman

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-…

Linked From artshacker.com at 07:30PM
Tuesday, June 13, 2017

The 2016 Arts Industry Digital Marketing Benchmark Study Is Here by Ceci Dadisman

Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country.  The data provides not only informa…

Linked From artshacker.com at 03:00AM

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