All stories by Ceci Dadisman on BroadwayStars

Wednesday, January 17, 2018

Everything We Know About The Facebook Feed Changes So Far by Ceci Dadisman

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends…

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Wednesday, November 29, 2017

How Not To Be Like Kodak by Ceci Dadisman

When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way…

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Tuesday, November 14, 2017

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know by Ceci Dadisman

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Fa…

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Monday, October 23, 2017

Culture Track 2017 Is Here! by Ceci Dadisman

After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track…

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Tuesday, September 26, 2017

Will QR Codes Make A Comeback? by Ceci Dadisman

Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one.  However, QR codes had one major f…

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Tuesday, September 12, 2017

Facebook Groups For Pages Is Here! by Ceci Dadisman

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than nee…

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Tuesday, August 22, 2017

Who Should Receive Your Email Newsletter? by Ceci Dadisman

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your…

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Monday, July 17, 2017

What To Do After The Send by Ceci Dadisman

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-…

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Tuesday, June 13, 2017

The 2016 Arts Industry Digital Marketing Benchmark Study Is Here by Ceci Dadisman

Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country.  The data provides not only informa…

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Tuesday, May 9, 2017

My Data Is So Fresh, So Clean by Ceci Dadisman

A couple of weeks ago, I wrote a post talking about how to keep your email list clean.  It got me thinking that we really need to keep ALL of our data clean.  Now that season is over for m…

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Tuesday, April 25, 2017

What Jeff Bezos Can Teach Arts Organizations by Ceci Dadisman

Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders.  As I read it, I kept thinking how applicable his words are to arts organizations. As arts admi…

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Thursday, April 6, 2017

Your Email List Is So Dirty by Ceci Dadisman

When was the last time you cleaned your email list? If it was more than a year ago, it is likely quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, a…

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Monday, March 13, 2017

Stop With The Boring CTAs Already! by Ceci Dadisman

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy T…

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Monday, February 27, 2017

Yes, We Need To Change The Theater Experience by Ceci Dadisman

If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immedia…

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Wednesday, February 22, 2017

Why People Unsubscribe From Your Emails by Ceci Dadisman

At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study.  This thing is chock full of data about customer-first marketing, which they define as: An app…

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Wednesday, February 1, 2017

We Say We Want New Patrons…But Do We Really? by Ceci Dadisman

All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we …

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Friday, January 6, 2017

Social Media Update 2016 by Ceci Dadisman

A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Researc…

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Monday, December 19, 2016

You Down With UGC? by Ceci Dadisman

Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study f…

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Friday, December 9, 2016

How to Create Custom Audiences on Facebook by Ceci Dadisman

Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audienc…

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Monday, November 28, 2016

Software That Helps Nonprofits Screen Volunteers by Ceci Dadisman

Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology bus…

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Sunday, November 13, 2016

Stop Buying Online Ads Direct Right Now by Ceci Dadisman

So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equival…

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Friday, November 11, 2016

Need Some Help With Your WordPress Website? by Ceci Dadisman

So, you’ve got a WordPress website and you’re a rock star at managing it yourself for the usual day-to-day things.  But now you need a little CSS tweak or you are looking to add…

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Friday, November 4, 2016

3 Things All Your Facebook Posts Should Have by Ceci Dadisman

We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal wit…

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Wednesday, September 28, 2016

Do You Know A Creative Arts Administrator? by Ceci Dadisman

In our lives as arts administrators, it is all about the art, right? Everything we do is to showcase the art and the artists, whether they be opera singers, ballet dancers, violinists, paint…

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Wednesday, September 7, 2016

How To Create Custom Dashboards by Ceci Dadisman

Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking  your Google Analytics regularly, right? Y…

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Friday, August 12, 2016

Never Waste Time Scheduling Meetings Again by Ceci Dadisman

How many times have you gone back and forth and back and forth and back and forth with a colleague, vendor, or other contact to schedule a simple meeting or call?  Annoying, right?  All of…

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Friday, August 5, 2016

Can You Double Your Clicks With The Jeopardy Effect? by Ceci Dadisman

I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share.  (If you don’t follow Roger on social media or regularly read his blog, y…

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Wednesday, July 27, 2016

Let’s Get Your Facebook Ad Campaigns Organized by Ceci Dadisman

Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts?  That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered r…

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Monday, June 13, 2016

It’s here! The 2015 Arts Industry Digital Benchmark Study by Ceci Dadisman

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT! Some key findings from the report: Organizations are investing more in …

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Wednesday, June 8, 2016

Instagram’s New Business Tools by Ceci Dadisman

From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Ins…

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Wednesday, June 1, 2016

No One Cares About Your Website Slider by Ceci Dadisman

I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard tr…

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