All stories by Ceci Dadisman on BroadwayStars

Thursday, December 6, 2018

It Isn’t Just About The Price! by Ceci Dadisman

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …

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Tuesday, November 27, 2018

A Library Is Winning Instagram Stories by Ceci Dadisman

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…

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Thursday, September 27, 2018

Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers by Ceci Dadisman

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…

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Thursday, September 6, 2018

The Best Time To Send Email by Ceci Dadisman

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…

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Friday, August 17, 2018

More Changes To Facebook Ad Targeting by Ceci Dadisman

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of Septe…

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Thursday, August 9, 2018

New Data About How People Use Media by Ceci Dadisman

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently…

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Wednesday, June 27, 2018

Authenticity FTW by Ceci Dadisman

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent…

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Thursday, May 10, 2018

Out, Damned Jargon! Out, I Say! by Ceci Dadisman

jargon noun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious langua…

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Wednesday, March 28, 2018

Are You Looking At My Heatmap? by Ceci Dadisman

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazi…

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Monday, February 26, 2018

Audience Diversity Is Not A Fad by Ceci Dadisman

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past f…

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Wednesday, January 17, 2018

Everything We Know About The Facebook Feed Changes So Far by Ceci Dadisman

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends…

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Wednesday, November 29, 2017

How Not To Be Like Kodak by Ceci Dadisman

When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way…

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Tuesday, November 14, 2017

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know by Ceci Dadisman

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Fa…

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Monday, October 23, 2017

Culture Track 2017 Is Here! by Ceci Dadisman

After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track…

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Tuesday, September 26, 2017

Will QR Codes Make A Comeback? by Ceci Dadisman

Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one.  However, QR codes had one major f…

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Tuesday, September 12, 2017

Facebook Groups For Pages Is Here! by Ceci Dadisman

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than nee…

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Tuesday, August 22, 2017

Who Should Receive Your Email Newsletter? by Ceci Dadisman

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your…

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Monday, July 17, 2017

What To Do After The Send by Ceci Dadisman

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-…

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Tuesday, June 13, 2017

The 2016 Arts Industry Digital Marketing Benchmark Study Is Here by Ceci Dadisman

Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country.  The data provides not only informa…

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Tuesday, May 9, 2017

My Data Is So Fresh, So Clean by Ceci Dadisman

A couple of weeks ago, I wrote a post talking about how to keep your email list clean.  It got me thinking that we really need to keep ALL of our data clean.  Now that season is over for m…

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Tuesday, April 25, 2017

What Jeff Bezos Can Teach Arts Organizations by Ceci Dadisman

Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders.  As I read it, I kept thinking how applicable his words are to arts organizations. As arts admi…

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Thursday, April 6, 2017

Your Email List Is So Dirty by Ceci Dadisman

When was the last time you cleaned your email list? If it was more than a year ago, it is likely quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, a…

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Monday, March 13, 2017

Stop With The Boring CTAs Already! by Ceci Dadisman

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy T…

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Monday, February 27, 2017

Yes, We Need To Change The Theater Experience by Ceci Dadisman

If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immedia…

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Wednesday, February 22, 2017

Why People Unsubscribe From Your Emails by Ceci Dadisman

At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study.  This thing is chock full of data about customer-first marketing, which they define as: An app…

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Wednesday, February 1, 2017

We Say We Want New Patrons…But Do We Really? by Ceci Dadisman

All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we …

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Friday, January 6, 2017

Social Media Update 2016 by Ceci Dadisman

A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Researc…

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Monday, December 19, 2016

You Down With UGC? by Ceci Dadisman

Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study f…

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Friday, December 9, 2016

How to Create Custom Audiences on Facebook by Ceci Dadisman

Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audienc…

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Monday, November 28, 2016

Software That Helps Nonprofits Screen Volunteers by Ceci Dadisman

Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology bus…

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Sunday, November 13, 2016

Stop Buying Online Ads Direct Right Now by Ceci Dadisman

So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equival…

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