Thursday, June 29, 2023
If you're active on any social media platform, you've probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin. @staatsballettberlin Ballet master Tomas Karlborg t…
SOURCE: artshacker.com at 08:12PM[SHARE]Friday, June 9, 2023
You've almost certainly heard of AI by now and the myriad tools available (free and paid) that can help do everything from writing emails to chatting with website visitors. You may have even…
SOURCE: artshacker.com at 12:07PM[SHARE]Monday, December 5, 2022
Over the past couple of days, I've been reminded why we shouldn't rely on relative time-based words and phrases like "today," "tomorrow," or "next week" when posting on social media. Why, yo…
SOURCE: artshacker.com at 02:08PM[SHARE]Tuesday, October 18, 2022
I know many of you use Canva , so I've got some great news for you! Canva is a great tool for nonprofits to create everyday design assets such as social media posts, digital display ads, ema…
SOURCE: artshacker.com at 03:00AM[SHARE]Wednesday, September 14, 2022
Ok folks, let's talk about arts organizations on TikTok. In the past few months, I've noticed more and more establishing a presence and totally rocking it! I've been in the industry for the …
SOURCE: artshacker.com at 03:00AM[SHARE]Friday, September 2, 2022
My colleague and frequent collaborator Ann Marie Sorrell is fond of saying that engagement with diverse communities must be more than "checking a box" and she's absolutely correct. Ann M…
SOURCE: artshacker.com at 03:14PM[SHARE]Wednesday, February 16, 2022
I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see da…
SOURCE: artshacker.com at 03:00AM[SHARE]Wednesday, February 9, 2022
If you have read my previous posts, you know how much I love the Pew Research Center " there is so much great data from which we can learn. Recently, they put out their Striking Findings for…
SOURCE: artshacker.com at 03:00AM[SHARE]Tuesday, January 11, 2022
That is the question. Whether 'tis more effective to send SMS messages to your patrons, or to take a stance against it and by opposing, miss out. With 97% of Americans owning a mobile phone,…
SOURCE: artshacker.com at 05:40PM[SHARE]Tuesday, December 21, 2021
It's no secret that many of us in the industry have been pushing organizations to list the salary range when advertising a job. This week, New York City has passed a law that employers must …
SOURCE: artshacker.com at 10:17AM[SHARE]Thursday, September 16, 2021
As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a …
SOURCE: artshacker.com at 05:48PM[SHARE]Thursday, June 24, 2021
Let's talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboa…
SOURCE: artshacker.com at 06:43PM[SHARE]Friday, June 18, 2021
Note: There are no affiliate links included in this post. In my war against jargon, I've come across a couple of tools that can help simplify our messaging quickly and easily. Neither ar…
SOURCE: artshacker.com at 10:26AM[SHARE]Thursday, May 27, 2021
New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 ye…
SOURCE: artshacker.com at 10:22AM[SHARE]Monday, May 17, 2021
Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marke…
SOURCE: artshacker.com at 06:06PM[SHARE]Wednesday, May 5, 2021
I've been on a war against jargon for a long time. Recently, I've come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate language. …
SOURCE: artshacker.com at 06:43PM[SHARE]Monday, April 26, 2021
I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you'll remember his amazing keyno…
SOURCE: artshacker.com at 05:29PM[SHARE]Thursday, April 1, 2021
I'm about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about h…
SOURCE: artshacker.com at 04:22PM[SHARE]Wednesday, March 10, 2021
It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …
SOURCE: artshacker.com at 02:30PM[SHARE]Monday, February 22, 2021
If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What's in t…
SOURCE: artshacker.com at 12:43PM[SHARE]Tuesday, January 26, 2021
In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we'll take a look at exactly how to set those conversion act…
SOURCE: artshacker.com at 05:47PM[SHARE]Wednesday, December 9, 2020
This is the first in a three-part series of posts about tracking incremental conversions. We've all got website conversions. A conversion is when a website visitor completes a desired goal o…
SOURCE: artshacker.com at 05:40PM[SHARE]Wednesday, November 11, 2020
Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links. You're probably familiar with retargeting visitors who come to your websit…
SOURCE: artshacker.com at 05:42PM[SHARE]Monday, October 26, 2020
Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you're missing your office whiteboard, I've got a digital solution for you! My g…
SOURCE: artshacker.com at 03:52PM[SHARE]Wednesday, September 23, 2020
Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…
SOURCE: artshacker.com at 11:38AM[SHARE]Tuesday, September 8, 2020
There is a lot of talk about whether patrons will pay for digital content. I've always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out w…
SOURCE: artshacker.com at 01:25PM[SHARE]Monday, July 20, 2020
Communications that don't involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ide…
SOURCE: artshacker.com at 10:33AM[SHARE]Tuesday, July 7, 2020
The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…
SOURCE: artshacker.com at 11:24AM[SHARE]Monday, June 15, 2020
If you've been looking at your Google Analytics data (which I know you are), you've probably seen traffic coming from "l.facebook.com". You might be asking yourself, "What the heck is that?"…
SOURCE: artshacker.com at 03:39PM[SHARE]Monday, June 1, 2020
As it becomes more clear that social distancing practices aren't going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many o…
SOURCE: artshacker.com at 03:00AM[SHARE]Thursday, May 21, 2020
In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn't have one already, they created one.) Many saw increased engagement in the tours i…
SOURCE: artshacker.com at 03:00AM[SHARE] 
