All stories by Ceci Dadisman on BroadwayStars

Thursday, April 1, 2021

What Butter Can Teach Us About Marketing by Ceci Dadisman

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about…

Linked From artshacker.com at 04:22PM
Wednesday, March 10, 2021

When A Slow Page Load Time Is Brilliant Marketing by Ceci Dadisman

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes …

Linked From artshacker.com at 02:30PM
Monday, February 22, 2021

Tracking Blackbaud Donations Using GTM by Ceci Dadisman

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in…

Linked From artshacker.com at 12:43PM
Tuesday, January 26, 2021

Tracking Conversions With GA Goals by Ceci Dadisman

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion a…

Linked From artshacker.com at 05:47PM
Wednesday, December 9, 2020

Why You Should Be Tracking Incremental Conversions by Ceci Dadisman

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal…

Linked From artshacker.com at 05:40PM
Wednesday, November 11, 2020

Retargeting Website Visitors With Direct Mail by Ceci Dadisman

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your websit…

Linked From artshacker.com at 05:42PM
Monday, October 26, 2020

Your New Digital Whiteboard by Ceci Dadisman

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! …

Linked From artshacker.com at 03:52PM
Wednesday, September 23, 2020

The Data Doesn’t Lie by Ceci Dadisman

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Co…

Linked From artshacker.com at 11:38AM
Tuesday, September 8, 2020

Yes, People Will Pay For Digital Content by Ceci Dadisman

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out…

Linked From artshacker.com at 01:25PM
Monday, July 20, 2020

4 Emails To Send That Don’t Ask For Money by Ceci Dadisman

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some i…

Linked From artshacker.com at 10:33AM
Tuesday, July 7, 2020

Special COVID-19 Edition Of CultureTrack Is Here by Ceci Dadisman

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…

Linked From artshacker.com at 11:24AM
Monday, June 15, 2020

What Is That Traffic From “l.facebook.com” In Google Analytics? by Ceci Dadisman

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck…

Linked From artshacker.com at 03:39PM
Monday, June 1, 2020

Gathering Data From Virtual Programming by Ceci Dadisman

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many…

Linked From artshacker.com at 03:00AM
Thursday, May 21, 2020

Virtual Museum Tours Are So March by Ceci Dadisman

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours…

Linked From artshacker.com at 03:00AM
Thursday, May 14, 2020

Which Is Better: Plain Text Or Designed Emails? by Ceci Dadisman

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, no…

Linked From artshacker.com at 03:00AM
Thursday, April 23, 2020

To Google Grant Or Not To Google Grant by Ceci Dadisman

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are mor…

Linked From artshacker.com at 03:00AM
Tuesday, April 7, 2020

If You’ve Got A Date, You Can Automate by Ceci Dadisman

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your li…

Linked From artshacker.com at 03:00AM
Monday, March 23, 2020

Time To Say Goodbye…To People Who Never Open Your Emails by Ceci Dadisman

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of you…

Linked From artshacker.com at 03:00AM
Tuesday, March 17, 2020

What To Do When You’re Dark by Ceci Dadisman

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the questi…

Linked From artshacker.com at 03:00AM
Monday, March 9, 2020

My Favorite Digital Marketing Tools by Ceci Dadisman

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post a…

Linked From artshacker.com at 03:00AM
Monday, February 17, 2020

How To Get People To Open Your Emails by Ceci Dadisman

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts…

Linked From artshacker.com at 05:06PM
Tuesday, January 28, 2020

Print With A Purpose by Ceci Dadisman

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great …

Linked From artshacker.com at 04:54PM
Tuesday, January 7, 2020

It Isn’t Only About “Young” People by Ceci Dadisman

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 an…

Linked From artshacker.com at 04:03PM
Wednesday, December 18, 2019

Spoiler Alert: Multichannel Communications Work Best With Donors by Ceci Dadisman

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social me…

Linked From artshacker.com at 11:22AM
Monday, December 9, 2019

Ticket Buyers Are Shoppers by Ceci Dadisman

A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how the…

Linked From artshacker.com at 10:33AM
Tuesday, November 26, 2019

Should You Use MailChimp’s New Website Builder? by Ceci Dadisman

Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM…

Linked From artshacker.com at 12:24PM
Tuesday, October 22, 2019

A Guide To Better Donor Communications by Ceci Dadisman

I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…

Linked From artshacker.com at 03:00AM
Wednesday, October 9, 2019

Arts Admin Conferences You Should Know About by Ceci Dadisman

A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators We…

Linked From artshacker.com at 03:57PM
Wednesday, August 21, 2019

Is Your MC Hooked Up To Your GA? by Ceci Dadisman

Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true! Why would you want to track traffic on your website that comes from em…

Linked From artshacker.com at 05:05PM
Wednesday, August 14, 2019

What Is Your Favorite Conference? by Ceci Dadisman

I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…

Linked From artshacker.com at 03:45PM
Friday, July 19, 2019

How to Create Date-Based Automations with MailChimp by Ceci Dadisman

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. …

Linked From artshacker.com at 09:00AM

All that Chat

2019-2020 BROADWAY SEASON
Oct 06, 2019: Slave Play
Oct 17, 2019: The Sound Inside - Studio 54
Feb 01, 2020: The Minutes
Mar 12, 2020: BROADWAY SHUTDOWN
Mar 31, 2020: Diana - Longacre Theatre
Apr 19, 2020: Sing Street - Lyceum Theatre
Dec 16, 2021: Diana - Longacre Theatre