All stories by Drew McManus on BroadwayStars

Sunday, April 24, 2022

Stop Using Carousels And Sliders (The Wrong Way) by Drew McManus

Here at ArtsHacker, we’ve been warning arts admins against the practice of using sliders and carousels as a strategy to deliver mutually exclusive messages within a single space as far bac…

SOURCE: at 04:37PM
Wednesday, April 13, 2022

The Cost Of Doing Business Online Is Going Up And It Has Nothing To Do With Inflation by Drew McManus

While it may not seem like a big price increase, .com domain registrations and renewals are going to go up 6.9 percent. That’s likely just the beginning thanks to the sweetheart deal the c…

SOURCE: at 07:03PM
Tuesday, March 29, 2022

Find Out Who’s Tuned In To Arts Organizations Today by Drew McManus

The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before C…

SOURCE: at 06:42PM
Sunday, March 6, 2022

Using The Zeigarnik Effect To Become A Better Manager by Drew McManus

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection…

SOURCE: at 05:15PM
Monday, February 28, 2022

The Time To Review Cybersecurity and Disruption Plans Is Now by Drew McManus

If you haven’t done so already, it’s time to make sure you’re as prepared as you can for disruptions to digital platforms because of cyberattacks resulting from events unfolding in Ukr…

SOURCE: at 05:19PM
Sunday, February 13, 2022

Using Parkinson’s Law To Become A Better Manager by Drew McManus

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection…

SOURCE: at 02:57PM
Monday, February 7, 2022

Using The Law of Common Region To Become A Better Manager by Drew McManus

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection …

SOURCE: at 06:17PM
Sunday, January 30, 2022

Using The Serial Position Effect To Become A Better Manager by Drew McManus

This article is the first in a series designed to help those working in the arts and culture sector apply user experience (UX) best practices to common tasks and beyond. Using Jon Yablonski…

SOURCE: at 05:35PM
Sunday, January 2, 2022

Advocacy Alert: Contact The White House About Establishing A National Vaccination Status Program by Drew McManus

As we begin the new year, I want to encourage everyone to contact the White House and encourage the administration to advocate for a national vaccination status program that can be adopted a…

SOURCE: at 03:31PM
Sunday, December 19, 2021

Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links by Drew McManus

Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward fi…

SOURCE: at 06:33PM
Sunday, November 28, 2021

GoDaddy’s Managed WordPress Data Breach And What You Should Do If It Impacts Your Organization by Drew McManus

On November 22, 2022, GoDaddy informed the Securities and Exchange Commission (SEC) of a security breach for 1.2 million users on its managed WordPress servers. According to the report, the …

SOURCE: at 02:54PM
Sunday, November 14, 2021

A Sales Email Subject Line So Good You Have To Steal It by Drew McManus

Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbo…

SOURCE: at 05:45PM
Sunday, October 31, 2021

Is Facebook Not Sharing The Correct Info From Your Website? by Drew McManus

Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t i…

SOURCE: at 06:07PM
Sunday, October 24, 2021

Use This Chrome Shortcut To Open Multiple Bookmarks At Once by Drew McManus

Every content manager routinely opens multiple browser bookmarks throughout the week. Sure, you can add each one to your bookmark bar and open them one…at…a…time or you can use this si…

SOURCE: at 06:42PM
Thursday, September 30, 2021

The Secret To Converting Paragraph Breaks Into Line Breaks And Creating Comma Separated Lists by Drew McManus

Pretty much every arts administrator knows the pain of looking at a long list of content in a Microsoft Word document where each line is separated by a paragraph, but you need them separated…

SOURCE: at 06:09PM
Tuesday, September 21, 2021

Do All Of Your Web Pages Have Conversion Goals? by Drew McManus

Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside…

SOURCE: at 05:12PM
Sunday, September 5, 2021

The Status Of Required Vaccination Policies Among Nonprofit Performing Arts Orgs by Drew McManus

The  Vax Policy Database has been gathering data since August 20, 2021 and it’s been adding new records daily. Over the holiday weekend, I added additional view to the database making it …

SOURCE: at 04:29PM
Tuesday, August 31, 2021

Looking To The EEOC For Clarification On Religious Discrimination Vaccination Exemptions by Drew McManus

Among the numerous details to work out when crafting required vaccination policies is when an employee cites religious objections and requests an exmpetion. Recently, the 8/30/21 edition of …

SOURCE: at 04:14PM
Monday, August 23, 2021

Resource: Performing Arts Org Vax Policy Database by Drew McManus

Insisting on verifiable vaccination status to attend concert events is becoming policy at an increasing number of nonprofit performing arts venues. But coming up with policies and tracking p…

SOURCE: at 11:50AM
Wednesday, August 18, 2021

Free 2021 Insta Profile, TikTok, YouTube Channel, Insta Stories, Facebook, and LinkedIn Company PSD Mockups by Drew McManus

The folks at Kambadastudio recently released a round of new high quality photoshop templates for a wide variety of social media platforms and along with their paid options, they included a s…

SOURCE: at 04:46PM
Monday, July 19, 2021

If Google Analytics 4 Feels Overwhelming, You’re Not Alone by Drew McManus

It’s easy to look at the new Google Analytics 4 (GA4) dashboards and feel completely lost. For those who don’t have a great deal of experience working with GA4 you may think the issue is…

SOURCE: at 05:04PM
Sunday, June 6, 2021

Another New SBA Funding Program You Should Be Aware Of (With A Bonus Resource Hidden Gem) by Drew McManus

In early April, 2021 the U.S. Small Business Administration announced it was expanding the Economic Injury Disaster Loan (EIDL) and EIDL Advance program and as this last weekend, they annou…

SOURCE: at 05:03PM
Thursday, May 13, 2021

Sold-Out Ticket Scams Start Hitting Social Media by Drew McManus

Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations focuses on events …

SOURCE: at 04:52PM
Monday, May 3, 2021

Even More Reasons Web Accessibility Should Be On Your Radar by Drew McManus

The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed again…

SOURCE: at 04:54PM
Thursday, April 15, 2021

Ever Wish You Had A Do Not Disturb Light When Working From Home? by Drew McManus

Since the onset of pandemic, arts admins have navigated the working from home rapids. One of the primary challenges is letting others in the same space know when you’re at a point where yo…

SOURCE: at 01:45PM
Tuesday, April 6, 2021

Candidate Resumes Are Officially A Thing At Arts Admin Jobs by Drew McManus

Now that job postings are returning to pre-pandemic levels at our sister site, Arts Admin Jobs, it’s time to launch the next big thing: a candidate database where job seekers can post thei…

SOURCE: at 05:21PM
Tuesday, March 16, 2021

Quickbooks Rolls Out Fee Increase During Pandemic by Drew McManus

Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was goi…

SOURCE: at 01:49PM
Tuesday, March 2, 2021

Top Level Navigation: To Click Or Not To Click by Drew McManus

When it comes to designing your website navigation menu, you’ll eventually need to make one critical choice in the form of deciding whether to make the top-level navigation menu items clic…

SOURCE: at 03:40PM
Thursday, February 11, 2021

Get Into The Pronoun Grove With Zoom by Drew McManus

As a member of Gen X, I’ll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward impr…

SOURCE: at 04:29PM
Tuesday, January 19, 2021

Get Up And Running With Google Search Console by Drew McManus

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingl…

SOURCE: at 06:05PM
Tuesday, December 15, 2020

You Probably Have More Broken Links Than You Realize by Drew McManus

Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you…

SOURCE: at 05:53PM

All that Chat

Sep 14, 2021: Chicago - Ambassador Theatre
Oct 17, 2021: Dana H. - Lyceum Theatre
Mar 28, 2022: Plaza Suite - Hudson Theatre
Apr 17, 2022: The Minutes - Studio 54
Apr 28, 2022: Macbeth - Lyceum Theatre