Thursday, May 16, 2019
Archetypes are the foundational piece to communication—how you position yourself in the public’s eye. However, many do not know why they are so important, how to utilize them, or even wh…
SOURCE: artshacker.com at 06:17PMFriday, November 2, 2018
While many of us know what we want to achieve, it’s often derailed because of numerous factors. Some might be external (caused by others), but I’ve found many are internal (caused by my…
SOURCE: artshacker.com at 02:19PMMonday, July 2, 2018
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using…
SOURCE: artshacker.com at 03:00AMThursday, February 22, 2018
If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creati…
SOURCE: artshacker.com at 05:24PMWednesday, October 18, 2017
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After a…
SOURCE: artshacker.com at 06:28PMMonday, August 14, 2017
If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope…
SOURCE: artshacker.com at 06:24PMTuesday, June 27, 2017
DISCLOSURE: This piece is tailored for breakout classical musicians earning over $100,000/year through their art, but the principles can be applied to most artists at different career levels…
SOURCE: artshacker.com at 03:00AMWednesday, March 22, 2017
As most arts people know, promoting a new event or program can be very difficult when you don’t have any existing photos, video footage, or even past text on which to rely. All of this mus…
SOURCE: artshacker.com at 03:00AMWednesday, February 8, 2017
Finding the right photographer can be tricky for different reasons—budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients’ needs, I’ve had to…
SOURCE: artshacker.com at 03:00AMMonday, January 16, 2017
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked…
SOURCE: artshacker.com at 03:00AMFriday, September 30, 2016
There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page …
SOURCE: artshacker.com at 03:00AMMonday, July 25, 2016
There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many…
SOURCE: artshacker.com at 03:00AMFriday, July 1, 2016
Since millennials are quite skilled at self-promoting, it might be helpful to provide non-millennial readers with shoestring-budget-marketing-tips for extra small nonprofits and emerging art…
SOURCE: artshacker.com at 03:00AMFriday, March 11, 2016
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding …
SOURCE: artshacker.com at 03:00AMWednesday, February 3, 2016
Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this usefu…
SOURCE: artshacker.com at 03:00AMFriday, January 22, 2016
Planning content for social media should be a priority, but it is often left at the bottom of a to-do list. I think many arts managers would agree that having a focused plan unveiling their …
SOURCE: artshacker.com at 03:00AMWednesday, December 16, 2015
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in…
SOURCE: artshacker.com at 03:00AMWednesday, September 9, 2015
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts a…
SOURCE: artshacker.com at 03:00AMThursday, August 27, 2015
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking li…
SOURCE: artshacker.com at 03:00AMMonday, June 29, 2015
Directly communicating with an audience through the medium of video is very effective and I’ve found that as long as you give artists a nudge, they are willing to experiment. I like to enc…
SOURCE: artshacker.com at 03:00AMMonday, March 30, 2015
Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media conten…
SOURCE: artshacker.com at 03:00AMFriday, February 13, 2015
If you are a freelancer and/or part of a virtual team, Producteev.com may be helpful for you and your team to stay on track! I was introduced to Producteev, a free online project management…
SOURCE: artshacker.com at 03:00AMWednesday, January 21, 2015
With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter…
SOURCE: artshacker.com at 03:00AM 
