Thursday, May 21, 2020
In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours…
SOURCE: artshacker.com at 03:00AMThursday, May 14, 2020
A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, no…
SOURCE: artshacker.com at 03:00AMThursday, April 23, 2020
Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are mor…
SOURCE: artshacker.com at 03:00AMTuesday, April 7, 2020
Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your li…
SOURCE: artshacker.com at 03:00AMMonday, March 23, 2020
I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of you…
SOURCE: artshacker.com at 03:00AMTuesday, March 17, 2020
I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the questi…
SOURCE: artshacker.com at 03:00AMMonday, March 9, 2020
I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. Airtable I love Airtable so much that I’ve devoted an entire post a…
SOURCE: artshacker.com at 03:00AMMonday, February 17, 2020
Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts…
SOURCE: artshacker.com at 05:06PMTuesday, January 28, 2020
We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really great …
SOURCE: artshacker.com at 04:54PMTuesday, January 7, 2020
A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”). This refers to a Japanese term used to classify people aged between 65 an…
SOURCE: artshacker.com at 04:03PMWednesday, December 18, 2019
If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social me…
SOURCE: artshacker.com at 11:22AMMonday, December 9, 2019
A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how the…
SOURCE: artshacker.com at 10:33AMTuesday, November 26, 2019
Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM…
SOURCE: artshacker.com at 12:24PMTuesday, October 22, 2019
I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…
SOURCE: artshacker.com at 03:00AMWednesday, October 9, 2019
A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators We…
SOURCE: artshacker.com at 03:57PMWednesday, August 21, 2019
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It’s true! Why would you want to track traffic on your website that comes from em…
SOURCE: artshacker.com at 05:05PMWednesday, August 14, 2019
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…
SOURCE: artshacker.com at 03:45PMFriday, July 19, 2019
If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. …
SOURCE: artshacker.com at 09:00AMFriday, July 5, 2019
So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentat…
SOURCE: artshacker.com at 11:50AMTuesday, June 4, 2019
It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. …
SOURCE: artshacker.com at 03:00AMTuesday, May 14, 2019
If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to se…
SOURCE: artshacker.com at 03:18PMThursday, April 11, 2019
Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you sho…
SOURCE: artshacker.com at 04:18PMThursday, February 28, 2019
Most of use are using Excel to manage any number of things, right? [Everyone nods in agreement.] I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing…
SOURCE: artshacker.com at 03:00AMTuesday, February 19, 2019
First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe …
SOURCE: artshacker.com at 03:56AMTuesday, February 5, 2019
You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don�…
SOURCE: artshacker.com at 10:18PMWednesday, December 19, 2018
Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bou…
SOURCE: artshacker.com at 03:00AMThursday, December 13, 2018
It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-…
SOURCE: artshacker.com at 03:00AMThursday, December 6, 2018
In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should …
SOURCE: artshacker.com at 12:31PMTuesday, November 27, 2018
Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Ins…
SOURCE: artshacker.com at 03:00AMThursday, September 27, 2018
It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.)…
SOURCE: artshacker.com at 04:32PMThursday, September 6, 2018
The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, som…
SOURCE: artshacker.com at 10:22AM 
