Wednesday, March 20, 2002 at midnight (Broadway Time)
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Archive Import - Comment

Blind email received:

    As someone who worked on "One Mo' Time", I have some insight as to why the show's closing. Put simply, the producers ran out of money. They budgeted the show at $2.4 million, a strategy that would work only if they did very little advertising and got a rave review from the NY Times. The first ads (even ABC listings) didn't appear until the show was loading into the theater. Trying to build word-of-mouth, they gave away literally thousands of free tickets at both previews and regular performances (700 on just one night last week), while deciding not to sell tickets through TDF, and to sell only limited quantities at the TKTS booth. When the Times review didn't give them the boost they expected, they didn't have the reserves to keep the show going until Tony nominations came out (which it surely would have gotten plenty of). So why didn't they open the show later in the season? Why did they budget so low in the first place? Why didn't the New Yorker, Newsweek, and Time (among others) review the show at all? Why aren't the black church groups coming to see the show? I don't know the answer, but everyone at the theater (cast, crew, and house staff) was absolutely blindsided by the closing notice. Even Vernel Bagneris was one of the last to hear the news (well after the news was posted on the internet). Why would anyone spend $150,000 for a full-page color ad in the Times and then close the show without waiting a decent amount of time to see if it was going to generate sales? Management had to have known the day after the Times review that they were going to have to depend on their reserves, yet they didn't invite Tony voters until just yesterday. The only people who can answer these questions are Michael Ritchie and Albert Poland, and they aren't saying. The company was expecting some kind of meeting/cry session/whatever with the producers Tuesday night, but management stayed well hidden. Probably a good thing, because (as one crew member remarked) there would've been a riot if there had been a meeting. Rumor has it that even Gerald Shoenfeld called the theatre asking what was going on. The audiences are still cheering and having a grand time, it's just absolutely criminal that the show was mismanaged to an untimely death.

SOURCE: BroadwayStars at 12:00AM

Peter Filichia's Diary

Filichia is there as Dean Jones, the original Bobby in Company, is honored by his fellow Alabamans.

SOURCE: www.theatremania.com at 12:00AM

Toronto Star: The not-so-sweet smell of movie brought to stage by Richard Ouzounian

I saw SSS last night as well. Just a few comments... I was appalled by the number "Dirt". It is so unbelievable that people would stoop so low to discuss nothing but gossip with no substance! BTW - I noticed that there was no BC/EFA curtain speech/appeal. Was Patti in the audience? (Patti Plansker, I went to high school with her. Who did you think I meant?)

SOURCE: Toronto Star at 12:00AM

New York Observer: Welcome to My Pew by Rex Reed

The last time she got married was in Halston�s living room. The fourth time, she got it right.[Thanks to Michael Colby for pointing this article out.]

SOURCE: The New York Observer at 12:00AM

For Arts Space, Shabby Charm Turns Sleek

By DINITIA SMITH
Symphony Space, that touchstone of culture on the Upper West Side, will reopen on April 8 with two theaters, a new cafe and new offices.

SOURCE: The New York Times Subscription at 12:00AM

CRITIC'S NOTEBOOK

All-Black Casts for 'Porgy'? That Ain't Necessarily So
By ANTHONY TOMMASINI
Perhaps the time has come for the Gershwin estate to end its casting directive that "Porgy and Bess" be performed by an all-black cast.

SOURCE: The New York Times Subscription at 12:00AM

'Urinetown' hits road

Tour begins in San Francisco in 2003
"Urinetown" is beginning to look like the little tuner that could. Greg Kotis and Mark Hoffmann's unlikely hit musical about a drought-inflicted city whose citizens are charged a fee to pee is now a national tour.

SOURCE: Variety at 12:00AM

Guthrie skeds August bow for Miller's 'Blues'

Play to run Aug. 3-Sept. 8

SOURCE: Variety at 12:00AM

B.O. weathers warm winter

Sales keep tix moving, but tax plan still waits in wings

SOURCE: Variety at 12:00AM

B.O. up; 'Meta' 228g

SOURCE: Variety at 12:00AM

Gonna dance

SOURCE: Variety at 12:00AM

Blair Brown to Star in Night Music at Kennedy Center

Blair Brown is set to play Desiree in A Little Night Music at the Kennedy Center, according to The Washington Post. As we [Read More]

SOURCE: Broadway.com at 12:00AM

Tony Voters Get One Mo' Week to See Show

In a surprising last minute move, producers of One Mo� Time have decided to invite Tony voters...[Read More]

SOURCE: Broadway.com at 12:00AM

Broadway Grosses: Topdog's an Underdog

Three 2002-2003 shows were at under 40% attendance last week, a frightening statistic. One Mo� Time, which has been consistently [Read More]

SOURCE: Broadway.com at 12:00AM

Patti LuPone to Revisit Anything Goes for LCT Gala

Patti LuPone, Howard McGillin and Linda Hart, who all starred in Lincoln Center Theater�s 1987 Tony Award-winning revival of Cole Porter�s Anything Goes, will reunite for a benefit performa…

SOURCE: Broadway.com at 12:00AM

SAVING 'GRACE'

By BILLY HELLERON
ONE week after its opening was soundly trashed by the critics, off-Broadway's "Surviving Grace" is somehow, well, surviving.

SOURCE: The New York Post Subscription at 12:00AM