Several months into the Executive Director position, I’m still hungry for great articles on the financial side of nonprofits. This one popped up on my Twitter feed last night from NonP…
SOURCE: artshacker.com at 03:00AMOver the past several months, I’ve reviewed probably more than 70 resumes for various positions that the CSO was hiring for. I am one of those managers that will almost immediately d…
SOURCE: artshacker.com at 03:00AMI have been serving as Interim Executive Director for several months after our ED retired here at the Chattanooga Symphony & Opera. It has been an eye-opening experience; luckily, my bo…
SOURCE: artshacker.com at 03:00AMI was just having a conversation with colleagues this morning about the importance of having goals. I, personally, work better if I have something to attain and a roadmap to get there. I ran…
SOURCE: artshacker.com at 03:00AMI know my email blasts can be better. I know I need to do a better job of engaging our email list with more relevant content and less event promotion. But each week when it’s time to …
SOURCE: artshacker.com at 03:00AMYou may already know this, but just in case you don’t, I have a great tip for you. Google gives away up to $10,000 per month in Google Advertising, for free, to qualified non-profits. …
SOURCE: artshacker.com at 03:00AMIt’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (…
SOURCE: artshacker.com at 03:00AMI’ve been thinking a lot lately about how to increase our online engagement, especially through social media. I recently did a small ad campaign to promote our fundraising wine event a…
SOURCE: artshacker.com at 03:00AMFriends, summer is a hard time to stay motivated. If your arts season is Fall through Spring, you normally want to take a 3-month nap during the summer months, preferably on a beach with a …
SOURCE: artshacker.com at 03:00AMThis post comes to you from Target Resource Group, found on the NAMP website. Amelia Northrup-Simpson of TRG in her article “Marketing is from Mars; Development is from Venus” di…
SOURCE: artshacker.com at 03:00AMAs an arts marketer, I have seen a huge variety of artist biographies. I love the ones that need no editing from me and can go straight to the printer for our programs. I cringe when I see b…
SOURCE: artshacker.com at 03:00AMWouldn’t it be great if you had high quality, high resolution photos to promote every single event/concert/exhibit? For those of us who live in the real world of non-profit arts manage…
SOURCE: artshacker.com at 03:00AMI bet I spend a few hours a month just resizing photos for our website and social media accounts. Oftentimes, many managers might just use a photo that’s already been resized for somet…
SOURCE: artshacker.com at 03:00AMI’ve been in arts marketing for 14 years now. I started my arts marketing career at age 28 at a 2000-seat auditorium that mostly acted as a rental house, but also presented some music and …
SOURCE: artshacker.com at 03:00AMDiscounting can be a fabulous way of increasing audiences when done effectively and strategically. By offering discounts, you can bring in new patrons to your hall, reactivate patrons who ha…
SOURCE: artshacker.com at 03:00AMYou guys, this link appeared on my Facebook feed this morning and it is PHENOMENAL! With so many of us wearing multiple hats in arts admin, we’re writers, designers, salespeople, IT, a…
SOURCE: artshacker.com at 03:00AMIt’s about that time of year for many arts organizations – season subscription renewal time! I always find this a hectic but exciting time of the year – finalizing programming and gues…
SOURCE: artshacker.com at 03:00AM
