It’s Official: Click Click Done Was The #1 RANKED SESSION Among #NAMPC 2015 Attendees! by Drew McManus

We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session amon…

Did You Know Facebook Can Tell People How To Pronounce Your Name? by Drew McManus

Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven’t seen it yet, the latest addit…

Today Marks Arts Hacker’s One Year Anniversary! by Drew McManus

Hard to believe it’s been a full year since ArtsHacker’s launch but today marks the one-year mark since the inaugural post on December 7, 2014. And to celebrate, we took our own advice a…

You May Dispense With The Pleasantries, Commander. I Am Here To Put Thanksgiving Dinner Back On Schedule. by Drew McManus

What We’re Thankful For As Arts Administrators by Drew McManus

Become An Arts Admin Jedi By Mastering The Art Of Getting Things Done @Americans4Arts #ARTSBlog by Drew McManus

If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up on Oct 24, 2015. Regular ArtsHacker readers w…

How To Make Images Behave Inside Mailchimp RSS Campaign Templates by Drew McManus

MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inabi…

Creating An Effective Non-Responder Strategy For MailChimp by Drew McManus

One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in th…

Begin Chronicling Your Season Using A Year-In-Review Microsite by Drew McManus

Although it’s fairly common practice for the commercial sector, arts orgs haven’t really caught on to the Year-In-Review (YiR) microsite trend yet but they’re doing so at their own…

Step Up From Collaborating To Co-Authoring In MS Word 2016 by Drew McManus

It took them long enough but the folks in Redmond have finally made real-time co-author editing part of Microsoft Word. If you’re an Office 365 user and haven’t upgraded to Office 2016, …

There’s More Than One Way To Hack The Arts by Drew McManus

ArtsHacker currently includes a mix of original articles and aggregated posts (content that points out a useful resource elsewhere but ties it into arts management) but sometimes we run acro…

Are You Experiencing A WordPress Menu Bug Inside Chrome? If So, Here’s The Fix by Drew McManus

If you’re running the most recent version of Google’s Chrome browser and you’re a WordPress user, you may be noticing some unusual behavior vis-a-vis your admin menus in that they …

Meet The ArtsHackers At #NAMPC 2015 by Drew McManus

ArtsHacker has always been about the nuts-and-bolts of being an effective arts administrator and I’m very happy to say that I’ll be leading a session at the 2015 National Arts Marketing…

How To Manage Online Security Like A Pro (spoiler: it’s easier than you think) by Drew McManus

Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their i…

Let’s Cut Right To The Chase: Go Update Your PC To Windows 10. But Before You Do… by Drew McManus

For the first time in a (very) long time, Microsoft released a version of its Windows operating system (OS) that’s not only a substantive improvement but a genuine treat to use. It’s fre…

Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should) by Drew McManus

Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Googl…

Master Responsive Web Design With Chrome’s Device Emulator by Drew McManus

One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desk…

Stupid Manager Tricks: How To Recover A Deleted MS Word Document by Drew McManus

We’ve all been there, the cursing, gnashing of teeth, and general unpleasantness involved with realizing you just lost a MS Word document you really, really need. It doesn’t matter if it…

Take Advantage Of These Photoshop Templates To Update Your Social Media Branding by Drew McManus

A good Photoshop (PSD) template can save hours of time and frustration when designing branding elements for social media platforms and over the past year, you’ve probably noticed the trend…

Rub-A-Dub-Dub-Dub, Count All The Men In Your Tub by Drew McManus

One item often overlooked when setting up a Google Analytics account is whether or not to include the www or non-www version of the URL as the preferred domain. Preceding the domain name in …

Pop Quiz: Who Is The Largest Employer Of Full-Time Musicians In The U.S.? by Drew McManus

Whether you’re home all day enjoying the holiday with family and friends or your organization is putting on an event today, try to take a few moments to remember the reason for the hol…

Do More For Event Search Results In 15 Minutes Than You Accomplished With Years Of SEO by Drew McManus

SEO is dead, long live Structure Data! If you’re still hung up on fine tuning every possible element of SEO I have good news for you; you can stop. Google’s search algorithms are going t…

The Audience Development Podcast Gets To The Bottom Of ArtsHacker by Drew McManus

Arts consultant and founder of Audience Development Specialists, Shoshana Fanizza, maintains a podcast focused on audience building and her most recent podcast was all about ArtsHacker. It w…

When To Clap & What To Wear: Two Remarkably Practical Guides You Can Use by Drew McManus

Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) e…

Is Your Website Ready For Google’s Big Algorithm Change? by Drew McManus

Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search …

One Simple Change To Google Analytics Anyone Can Do (and everyone should) by Drew McManus

Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA…

Mastering The Art Of Screencaps by Drew McManus

How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specifi…

Learn To Communicate Clearly With These Punctuation & Grammar Guides by Drew McManus

In an age of twitter lingo, texting, and autospell it can become all too easy to let your grammar and punctuation chops get rusty; fortunately, we have a few guides you can keep handy that w…

This Handy Living Wage Calculator Drills Down To City Level Data by Drew McManus

If you work in the field of arts administration, you’ve probably figured out that it isn’t exactly the ideal career if your primary goal in life is to secure a position at the top of the…

Get To Know Your Millennials by Drew McManus

There’s a fascinating infographic from badgeville.com published via their blog on 12/18/2013 in an article by Adena DeMonte that provides insight into what they define as info marketers an…

Take Mockups To The Next Level With Premium Templates And Smart Objects by Drew McManus

In case you missed Ceci Dadisman’s 1/16/2015 ArtsHack on creating easy mockup images so as to help refine your communication efforts, make sure you give it a look. Think of this post as a …