All stories by Michael Roderick on BroadwayStars

Wednesday, September 28, 2011

What comic trading cards taught me about networking by Michael Roderick

When I was a kid, I loved going to the store and buying packs of Marvel trading cards. I bought tons of packs and there were even a few instances where I bought an entire box of these cards.…

SOURCE: One Producer in the City at 03:49PM
Tuesday, September 27, 2011

Lessons from my first year of business: Find the person who cares the most by Michael Roderick

Yesterday I had a slight challenge with my bank. I did what any individual would do and I called the bank hotline and got a representative. When I presented my problem, the young man on the …

SOURCE: One Producer in the City at 01:55PM
Monday, September 26, 2011

He's got the power! by Michael Roderick

It's getting, it's getting, it's gettic kinda hectic... Seriously though, below is a TED talk by arts marketing genius Adam Thurman. I personally subscribe to Adam's blog and it always deliv…

SOURCE: One Producer in the City at 10:26AM
Friday, September 23, 2011

Guest Blog #53: Never Too Much of Lesser America by Michael Roderick

A couple of years back an actress by the name of Laura Ramadei asked to meet with me at a diner to pick my brain about producing and fundraising. I accepted and we had a great talk. I could …

SOURCE: One Producer in the City at 10:00AM
Thursday, September 22, 2011

Awesome Person Thursday: Joshua Desjardins- Spread the Nerd by Michael Roderick

Recently I sat down for a chat with a young man named Joshua Desjardins who took it upon himself to create a music video speaking up for a certain under represented group. Being a comic book…

SOURCE: One Producer in the City at 10:00AM
Wednesday, September 21, 2011

Lessons from dish washing: Get someone to unrack by Michael Roderick

When I started to get really good at dishes, I made a few mistakes that got me in a lot of trouble and recently I found that one of those main mistakes reared its ugly head in my existing bu…

SOURCE: One Producer in the City at 10:30AM
Tuesday, September 20, 2011

Come and Stand on the Moon by Michael Roderick

The Woman Standing on the Moon is a new show that I have been consulting on that takes a look at intense political themes through the lens of a contemporary ghost story. There are moments in…

SOURCE: One Producer in the City at 12:35PM
Monday, September 19, 2011

A Monday Update by Michael Roderick

Over the weekend I realized that it has been a little while since I have updated my readers on what is going on so I thought I'd take today's post to do this. Enjoy. 1. Small Pond Entertainm…

SOURCE: One Producer in the City at 11:58AM
Friday, September 16, 2011

Guest Blog #52: A very direct approach to teaching by Michael Roderick

This week's guest blog comes from Kate Powers who has a no-nonsense approach to exploring text. Take it away Kate! Excelsior! Act better, suck less Too often actors cannot find — and direc…

SOURCE: One Producer in the City at 10:30AM
Thursday, September 15, 2011

Awesome Person Thursday: Lilli Wosk wants you for Office Hours! by Michael Roderick

This week's awesome person has been brought to us by performer Erica Dorfler. I've known Lilli for quite some time and she's got something very cool that she's developing! Take it away Erica…

SOURCE: One Producer in the City at 10:15AM
Tuesday, September 13, 2011

How do I look? by Michael Roderick

This weekend I spent a lot of time reflecting. I think that it's easy to get caught up in the projects that we are working on, what we are doing for others, and the things outside of our own…

SOURCE: One Producer in the City at 10:34AM
Friday, September 9, 2011

Guest Blog #51: Sending out an "S.O.S"- A new audition class by Michael Roderick

The S.O.S is for Singing on Stage, the company started by this week's guest blogger Richard Biever. In his post below, he tells us about a new type of class his company has created and offer…

SOURCE: One Producer in the City at 10:35AM
Thursday, September 8, 2011

Awesome Person Thursday: Jay Alan Zimmerman by Michael Roderick

This week's Awesome Person Thursday Post comes from actress Sarah Corey. Take it away Sarah! I have been more and more inspired lately by Jay Alan Zimmerman. He's an incredible composer I ju…

SOURCE: One Producer in the City at 10:30AM
Wednesday, September 7, 2011

Top 5 Tips for online fundraising by Michael Roderick

Check your inbox right now. Is someone asking you for money? My guess is many people are asking you for it. Everywhere you look someone is raising money online. I have been approached by a f…

SOURCE: One Producer in the City at 10:30AM
Tuesday, September 6, 2011

Taking the time to remember by Michael Roderick

It's hard to believe that we are already coming up on the 10th anniversary of September 11th. I personally was not in the city yet, and the following year started my job at LaSalle with that…

SOURCE: One Producer in the City at 01:12PM
Friday, September 2, 2011

Guest Blog #50: Seeing Place takes on the Crowd by Michael Roderick

This week's guest blog marks the 50th guest blogger I have had. Whoo hoo! Erin Cronican tells you all more about the Seeing Place and everyone's favorite topic: Crowdfunding! Take it away Er…

SOURCE: One Producer in the City at 12:25PM
Thursday, September 1, 2011

Awesome Person Thursday: Psittacus Productions by Michael Roderick

This week's Awesome Person Thursday post comes to us from reader Sarah Taylor Ellis, who has decided to mix things up a bit and offer us an Awesome Company. Take it away Sarah! Hi Michael, Y…

SOURCE: One Producer in the City at 10:30AM
Wednesday, August 31, 2011

Lessons from my first year of business: The fire of your followers by Michael Roderick

When you start your own business there is a very basic principal that goes into effect immediately. You are selling a product or service and you need people to buy the product or service. If…

SOURCE: One Producer in the City at 10:30AM
Tuesday, August 30, 2011

5 Marketing choices that annoy me, and most likely lose business by Michael Roderick

I have recently been the target of a lot of marketing. My guess is that this is probably due to the number of networking events I attend and my open nature. As a result I have seen some real…

SOURCE: One Producer in the City at 12:35PM
Monday, August 29, 2011

Back to school book list by Michael Roderick

This summer I did a lot of reading and found some great books. Below is a list of the books I picked up recently. I highly recommend checking them out! The Tipping Point- I have been told nu…

SOURCE: One Producer in the City at 11:57AM
Thursday, August 25, 2011

Awesome Person Thursday: John Dapolito by Michael Roderick

Last week I introduced the concept of Awesome Person Thursday and actress Mara Lee Gilbert rose to the challenge. Thanks Mara for introducing us to someone awesome! Have someone awesome you …

SOURCE: One Producer in the City at 11:57AM
Wednesday, August 24, 2011

Your network and Christmas lights by Michael Roderick

I know, I know. We're not even in the fall yet, and I'm talking about Christmas. Actually this post has nothing to do with the holiday. Just the lights. When you network effectively you are …

SOURCE: One Producer in the City at 11:09AM
Tuesday, August 23, 2011

End of Summer Support by Michael Roderick

When I opened up my inbox this morning I encountered a number of emails all asking for end of summer support. After the festivals, shows, concerts, etc. many companies like the race car abov…

SOURCE: One Producer in the City at 12:46PM
Friday, August 19, 2011

Guest blog #49- Outside Inside goes Fringe-side by Michael Roderick

This week's guest blog comes from a new company who is making their mark in this year's Fringe Festival with a tale about kid genius disillusion. More info below from the show's writer. Enjo…

SOURCE: One Producer in the City at 11:33AM
Thursday, August 18, 2011

Introducing Awesome Person Thursday! by Michael Roderick

The fact that I am writing this blog a few hours after it is supposed to be posted, has made me aware yet again of how busy I am right now. In some instances I don't get a chance to...

SOURCE: One Producer in the City at 03:25PM
Wednesday, August 17, 2011

Lessons from my first year of business: The epoxy dynamic by Michael Roderick

Have you ever used epoxy? It's a really interesting process. Basically, there are two tubes of goo. You have have to squirt both types out at the same time and then mix them together as fast…

SOURCE: One Producer in the City at 10:00AM
Tuesday, August 16, 2011

Lessons from my first year of business: You can't just add water, you need the mix by Michael Roderick

I'm a big fan of drink mix and the reason for this is simple: A few scoops of mix, a little water and I have at least 2 quarts of lemondae, iced tea, etc. For this reason it's easy to...

SOURCE: One Producer in the City at 10:00AM
Friday, August 12, 2011

Guest Blog #48- A Festival of their own by Michael Roderick

This week's guest blog comes to us from the sponsorship director of the Tinderbox Music Festival. I had the pleasure of hosting a music industry Solving for X with the founder and cannot say…

SOURCE: One Producer in the City at 10:00AM
Thursday, August 11, 2011

Lessons from my first year of business: The G.A.T.E. Strategy parts 3 and 4 by Michael Roderick

Today we cover the last two letters in the G.A.T.E. strategy: The "T" is for Take: Many times we decide not to take things for a number of reasons. Sometimes we feel like we don't …

SOURCE: One Producer in the City at 10:39AM
Tuesday, August 9, 2011

Lessons from my first year of business: The G.A.T.E. Strategy part 2 by Michael Roderick

We're now on to the "A" is the G.A.T.E. strategy which stands for "Ask" Yesterday we discussed the power of giving, but if you are looking for your project to be successf…

SOURCE: One Producer in the City at 11:10AM
Monday, August 8, 2011

Lessons from my first year of business: The G.A.T.E. strategy by Michael Roderick

Gates are our way into a particular industry. They represent a barrier for entry and something we must deal with if we choose to get inside. For that reason, I decided to use the word gate t…

SOURCE: One Producer in the City at 11:00AM