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Friday, September 5, 2025

6 advertising and marketing developments impacting Broadway by Jenny Dorso

From the evolution of video to GEO, here’s what you need to know about the next act in Broadway strategy.

SOURCE: Broadway News Subscription at 07:30AM

Friday, August 15, 2025

Using pre-NYC-audience research to set your show up for success by Jenny Dorso

How to make the most of your out-of-town tryout from an advertising perspective

SOURCE: Broadway News Subscription at 07:30AM

Friday, September 13, 2024

What does a ‘digital-first’ world really mean for my ad plan? by Jenny Dorso

The Pekoe Group’s Jenny Dorso offers a fresh way to break down your digital spend.

SOURCE: Broadway News Subscription at 08:30AM

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Show: Art (9)

Show: Evita (6)

Show: Death Becomes Her (5)

Show: Hamilton (4)

Show: Six (4)

Show: Maybe Happy Ending (3)

Show: Home (3)

Show: Kiss of the Spider Woman (3)

Show: Chicago (3)

Show: Just in Time (3)

Show: Chess (3)

Show: The Audience (3)

Show: Operation Mincemeat (2)

Show: Harry Potter and the Cursed Child (2)

Show: Job (2)

Show: Merrily We Roll Along (2)

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• Adam Feldman
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• Dan Rubins
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• David Dow Bentley III
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• David Rooney
• Deirdre Donovan
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• Dmitry Zvonkov
• Elisabeth Vincentelli
• Ellis Nassour
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• Frank Rich
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Today on Broadway: Friday, Sept. 5, 2025

Today on Broadway: Thursday, Sept. 4, 2025

Today on Broadway: Wednesday, Sept. 3, 2025

This Week on Broadway for August 31, 2025: Adam Pascal

Today on Broadway: Friday, Aug. 29, 2025

Today on Broadway: Thursday, Aug. 28, 2025

Today on Broadway: Wednesday, Aug. 27, 2025

Today on Broadway: Tuesday, Aug. 26, 2025

This Week on Broadway for August 24, 2025: Twelfth Night @ Delacorte Theater

Today on Broadway: Friday, Aug. 22, 2025

MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Apr 08, 2026: Becky Shaw - Hayes Theater

TBA: The Rocky Horror Show - Studio 54

TBA: Private Lives

TBA: Cottonfield

TBA: Death of a Salesman

TBA: Seagull

TBA: Kowalski

Aladdin

& Juliet

Art

The Book of Mormon

Buena Vista Social Club

Cabaret

Chicago

Death Becomes Her

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

Jeff Ross: Take A Banana For The Ride

Just in Time

The Lion King

Mamma Mia

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

Six

Stranger Things: The First Shadow

Wicked

Aladdin

& Juliet

Art

The Book of Mormon

Buena Vista Social Club

Cabaret

Chicago

Death Becomes Her

The Great Gatsby

What's Playing On Broadway