Tuesday, July 2, 2013
Hello, APP blog readers! I have another exciting event to tell you all about. Did you miss your chance to meet Alan while he was taking on the role of box office attendant? Well we have a…
SOURCE: The Associate Producer's Perspective at 07:27PMThursday, May 16, 2013
Hello, APP blog readers! I hope you’ve been well. Things have been great at Macbeth – in fact, we have an update that’s so exciting I needed to come out of blogger retireme…
SOURCE: The Associate Producer's Perspective at 11:57AMFriday, April 26, 2013
With every amazing journey, there is an ending..an ending that comes all too soon. Now that the show has opened my duties have ended, and I will no longer be blogging every day. This exper…
SOURCE: The Associate Producer's Perspective at 10:55AMThursday, April 25, 2013
Remember that exciting announcement I mentioned yesterday? Well, after the rave reviews the show received, our strong ticket sales and not to mention Alan’s continued excitement about…
SOURCE: The Associate Producer's Perspective at 10:45AMWednesday, April 24, 2013
For the past 3 weeks, I have been working on a very secret project. As many of you may or may not know, the Tony Award nominations are being announced next week followed by the actual awar…
SOURCE: The Associate Producer's Perspective at 10:45AMTuesday, April 23, 2013
As I mentioned yesterday, there was a secret back room during the opening night party where the entire marketing, ad agency and press teams worked tirelessly as the reviews for the show bega…
SOURCE: The Associate Producer's Perspective at 10:45AMMonday, April 22, 2013
Wow. Here I am, sitting in my room at 1 AM after opening night and to be honest, I’m speechless. How do I possibly even begin to describe this evening? Starting with the celebrity ar…
SOURCE: The Associate Producer's Perspective at 10:45AMSaturday, April 20, 2013
Ok everyone….I have a HUGE announcement… We are selling an EXTREMELY limited number of seats to our OPENING NIGHT performance of Macbeth tomorrow night! As you may or may not…
SOURCE: The Associate Producer's Perspective at 10:45AMFriday, April 19, 2013
Have you ever been to a Broadway show and anxiously waited at the stage door for the actors to leave the theatre in hopes of getting their autograph or take a quick photo? The stage door h…
SOURCE: The Associate Producer's Perspective at 10:45AMThursday, April 18, 2013
Only 3 more days! As usual, the office is only getting busier. Opening night gifts are being finalized and delivered. Seating arrangements are being confirmed. Tickets distributed. F…
SOURCE: The Associate Producer's Perspective at 10:45AMWednesday, April 17, 2013
I believe my organizational skills to be some of my greatest assets, but if you could see my desk right now. I am surrounded by playbills, receipts, empty coffee cups, paint cans, a hot gl…
SOURCE: The Associate Producer's Perspective at 10:45AMTuesday, April 16, 2013
Writing a daily blog is much harder than it appears (I have no clue how Ken has managed to come up with new and fresh ideas for so many years…truly amazing)! Over the past few days, …
SOURCE: The Associate Producer's Perspective at 10:45AMMonday, April 15, 2013
I can’t believe I’m saying this….but Opening Night is only 6 days away! We are in the final week of previews. The press is coming to see the show before writing their rev…
SOURCE: The Associate Producer's Perspective at 10:45AMFriday, April 12, 2013
Last week, I talked about several of the great marketing campaigns we have started to promote the show. But there was one that I didn’t mention, my personal favorite project. Well …
SOURCE: The Associate Producer's Perspective at 10:45AMThursday, April 11, 2013
Remember my lesson two days ago about listening to the audience? Well, just as important is TALKING to our audience. Broadway ticket sales are structured where audience members purchase …
SOURCE: The Associate Producer's Perspective at 10:45AMWednesday, April 10, 2013
Another busy day here at Macbeth. I attended our weekly ad meeting which was attended by the usual crowd of managers, ad agency team members, press rep, Davenport Theatrical’s marke…
SOURCE: The Associate Producer's Perspective at 10:45AMTuesday, April 9, 2013
Now that performances have started, Ken has been teaching me an extremely important lesson. Listen to the audiences reaction! After each show, Ken has been standing outside the theatre just …
SOURCE: The Associate Producer's Perspective at 10:45AMMonday, April 8, 2013
What a weekend! The show is officially up and running in previews after amazing work from the creative team who accomplished a strong week of tech followed by a wonderful dress rehearsal! …
SOURCE: The Associate Producer's Perspective at 10:45AMSaturday, April 6, 2013
………….Well before I announce it, thank you all for subscribing to the blog and taking this journey with me! Your support and encouragement has been incredible. Plu…
SOURCE: The Associate Producer's Perspective at 10:45AMFriday, April 5, 2013
One day until the final dress rehearsal…only one. How quickly time is flying by! Last night was the first complete run through of the show, now that the creative team has gone through …
SOURCE: The Associate Producer's Perspective at 10:45AMThursday, April 4, 2013
One day closer and the clock continues to tick down towards our first public performance! Tech is in full swing, and the show is really starting to come together. Of course after several…
SOURCE: The Associate Producer's Perspective at 10:45AMWednesday, April 3, 2013
As the days continue to tick away, we are getting closer and closer to the first preview, while the days are getting longer and longer. Today began with another ad meeting where the curren…
SOURCE: The Associate Producer's Perspective at 10:45AMTuesday, April 2, 2013
I must admit, April Fool’s Day is one of my least favorite days of the year (followed only by Halloween). I’m not a big prankster. You would think I would remember to not be fooled b…
SOURCE: The Associate Producer's Perspective at 10:45AMMonday, April 1, 2013
6 days until we begin previews and the pressure is ON. The set is finally installed, and let’s just say, I have gained a fear of insane asylums…So creepy but masterfully created. �…
SOURCE: The Associate Producer's Perspective at 10:45AMSunday, March 31, 2013
In exactly 7 days, Macbeth will begin previews!! To celebrate this final countdown, I’m offering a literally priceless opportunity. Next Saturday, April 6 at 8PM is the final invited dress…
SOURCE: The Associate Producer's Perspective at 10:45AMFriday, March 29, 2013
The first week is drawing to a close. Alan is working away in rehearsals, the set is being put into the theater (it looks fantastic!) and I’m google-ing away, searching for every possible …
SOURCE: The Associate Producer's Perspective at 10:45AMThursday, March 28, 2013
Today started like any other day. I woke up, got dressed, and started preparing for another day as an Associate Producer. Before grabbing a cup of coffee as part of my morning ritual, I ju…
SOURCE: The Associate Producer's Perspective at 10:45AMWednesday, March 27, 2013
Today was my first ad meeting on the show. Every Tuesday, the entire marketing team walks over to the ad agency’s office for a roundtable discussion of the show’s marketing campaign alon…
SOURCE: The Associate Producer's Perspective at 10:45AMTuesday, March 26, 2013
There is nothing like being thrown head first into a life-changing experience! From all the new faces and names, to the new office and computer, my entire life has been thrust into this br…
SOURCE: The Associate Producer's Perspective at 10:45AMMonday, March 25, 2013
“If you can look into the seeds of time and say which grain will grow and which will not speak then to me” (Act 1, Scene 3) What an exciting moment. My first blog on my first day as an A…
SOURCE: The Associate Producer's Perspective at 06:45AM 
