All stories by Howard Sherman on BroadwayStars

Wednesday, November 9, 2011

Streaming by Howard Sherman

Marketing. Advertising. Community Outreach. Audience engagement. Audience Development. Social Networking. Targeted Pitches. And so on. This litany of phrases are among the buzzwords common t…

SOURCE: 2AMT at 03:19PM
Monday, October 31, 2011

Wall by Howard Sherman

And such a wall, as I would have you think, That had in it a crannied hole or chink… – A Midsummer Night’s Dream  I would like to state unequivocally that I believe in a well-fund…

SOURCE: 2AMT at 05:43PM
Tuesday, October 25, 2011

Walk by Howard Sherman

Over the past 48 hours, the culture pages in England have been filled with reports which are all variants of the same story: “Walkouts abound at The Royal Shakespeare Company’s Marat/Sad…

SOURCE: 2AMT at 06:34PM
Friday, October 21, 2011

Blue by Howard Sherman

I suspect that, for many working in the arts, the weekday matinee is no man’s land. I’m not suggesting that we don’t operate them, or deal with them, but I do wonder the last time any …

SOURCE: 2AMT at 02:26PM
Tuesday, October 11, 2011

Gross by Howard Sherman

They come, with startling regularity, on Monday and Tuesday each week. “The Grosses.” The Broadway League aggregates and releases the gross sales and attendance for every Broadway show o…

SOURCE: 2AMT at 11:54AM
Friday, October 7, 2011

J’recuse by Howard Sherman

Tweets, blogs and other manners of Internet posting have been aflame since this morning, when Charles Isherwood of The New York Times declared online that he wished to forego having to revie…

SOURCE: 2AMT at 05:01PM
Monday, October 3, 2011

Blurb by Howard Sherman

“Everyone,” I wrote in a tweet to promote my previous blog post, “enjoys a good blurbing now and again.” Although I didn’t mind if someone read some perverse double entendre into �…

SOURCE: 2AMT at 01:30PM
Wednesday, September 21, 2011

It’s You by Howard Sherman

Dear @Resident Theatre Company or @Individual Show: You know I love you and so I’m sorry to do this impersonally. But we have to talk. I know it’s hard to hear those words, because they …

SOURCE: 2AMT at 04:59PM
Friday, September 16, 2011

The Think Method by Howard Sherman

Alright, I’ve had it and I’m not keeping it to myself anymore. It seems that not a day goes by that a news item appears one place or another announcing that someone famous is considering…

SOURCE: 2AMT at 02:31PM
Saturday, September 10, 2011

Nine Years and a Day by Howard Sherman

As the opening phrase of the following essay indicates, it was written on the ninth anniversary of the terrorist attacks on the World Trade Center and the Pentagon; this explains why the tit…

SOURCE: 2AMT at 12:21AM
Tuesday, September 6, 2011

Theatrical Mindset by Howard Sherman

A couple of weeks back I stumbled upon Beloit College’s annual “Mindset List.” Every year since 1998, a faculty member and a (now former) administrator at Beloit have collaborated to a…

SOURCE: 2AMT at 02:23PM
Monday, August 29, 2011

Let’s Talk About Meme by Howard Sherman

All of meme. Meme, myself and I. Auntie Meme. Do, re, meme, fa, so, la, ti do. I meme of Jeannie. I could go on. And on. For hours. I won’t. One of the more interesting entertainments to a…

SOURCE: 2AMT at 08:42PM
Tuesday, August 23, 2011

Merely Players by Howard Sherman

You don’t know me. You may think you do. After all, if you read my blog, follow me on Twitter, friend me on Facebook, ask me a question on Quora, join my circles on Google+, you know a num…

SOURCE: 2AMT at 05:05PM
Tuesday, August 16, 2011

Have I Said Too Much? by Howard Sherman

“You’re gonna have to learn your clichés. You’re gonna have to study them, you’re gonna have to know them. They’re your friends.” Though I rarely seek it out, I …

SOURCE: 2AMT at 12:14PM
Tuesday, August 9, 2011

Famous Last Words by Howard Sherman

Among the entertainments and distractions wrought by Twitter are the propagation of memes or hashtag games, in which a topic is tossed out for the masses, from which to wring endless variati…

SOURCE: 2AMT at 07:54PM
Thursday, June 2, 2011