Damian Bazadona, president of Broadway advertising firm Situation, outlines why Broadway’s finances are at an impasse.
SOURCE: Broadway News Subscription at 08:30AMSituation Interactive president and founder Damian Bazadona considers the visibility of Broadway as a brand and wonders: Have we lost something necessary?
SOURCE: Broadway News Subscription at 09:00AMIn this exclusive essay, the Broadway marketing executive shares his thoughts about the potential of this unprecedented moment.
SOURCE: Playbill at 09:29AMWith retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by en…
SOURCE: Huffington Post at 01:55PMFor the past few years, my agency has created engaging digital campaigns designed to convert casual sports fans into devoted Major League Soccer fans. This year, we created MLS Matchmaker—…
SOURCE: Huffington Post at 12:17PMFor over 200 combined years, Brooklyn Academy of Music (BAM) and Roundabout Theatre Company (RTC) have served the greater New York community through both the compelling work and artists feat…
SOURCE: Huffington Post at 07:00PMThe exponential growth of social platforms and online communities blurs the line between what’s a brand and who’s a friend. Everyday people find fame on Vine, Instagram, Twitter, and Sna…
SOURCE: Huffington Post at 05:33AMNew York attorney general Eric T. Schneiderman recently released a report detailing his office’s investigation into the ticketing industry titled “Obstructed View: What’s Blocking New …
SOURCE: Huffington Post at 06:04AMThis February marked the fifth annual TEDxBroadway and, once again, the diversity, passion, and supreme talent of the wider Broadway ecosystem impressed me.
SOURCE: Huffington Post at 08:11AMIt's rough out there. Right now, there are countless brands shouting and wildly waving their virtual hands 24/7 for attention. It's noisy; it's unrelenting; it's war.
SOURCE: Huffington Post at 01:17PMIn my world, conversation is the mother of invention. Regularly sitting down with smart folks is (one of) my...
SOURCE: Huffington Post at 11:29AMIn recent years, short-form content has grown exponentially in popularity. From the hundreds of millions of users who flock...
SOURCE: Huffington Post at 12:02AMWe're living in a world that greatly values experiences. Research shows that experiences bring significant...
SOURCE: Huffington Post at 04:29PMThe Super Bowl, the World Series, the Final Four--sports captivate millions of rabid fans, consistently rule the ratings, and...
SOURCE: Huffington Post at 04:43PMIn lieu of resolutions, I like to kick the year off by […]
SOURCE: www.situationinteractive.com at 02:43PMIn lieu of resolutions, I like to kick the year off by playing "forecaster." And no, not in a meteorological way....
SOURCE: Huffington Post at 12:10PMHow do you build an idea business for the next decade? This question has been front and center for myself and my agency as...
SOURCE: Huffington Post at 04:20PMAs the mobile horizon expands with seemingly endless po […]
SOURCE: www.situationinteractive.com at 05:40PMAs the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."
SOURCE: Huffington Post at 04:40PMThis week is a time that’s all about being with t […]
SOURCE: www.situationinteractive.com at 05:48PMThis week is a time that's all about being with the ones we love. For some that means a nice dinner and a fireside chat....
SOURCE: Huffington Post at 06:26PM
