Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.
SOURCE: Broadway News Subscription at 08:00AM[SHARE]A new study reveals that the barrier of effort is one to which Broadway must pay greater attention.
SOURCE: Broadway News Subscription at 08:00AM[SHARE]Damian Bazadona, president of Broadway advertising firm Situation, outlines why Broadway's finances are at an impasse.
SOURCE: Broadway News Subscription at 08:30AM[SHARE]Situation Interactive president and founder Damian Bazadona considers the visibility of Broadway as a brand and wonders: Have we lost something necessary?
SOURCE: Broadway News Subscription at 09:00AM[SHARE]In this exclusive essay, the Broadway marketing executive shares his thoughts about the potential of this unprecedented moment.
SOURCE: Playbill at 09:29AM[SHARE]With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by en…
SOURCE: Huffington Post at 01:55PM[SHARE]For the past few years, my agency has created engaging digital campaigns designed to convert casual sports fans into devoted Major League Soccer fans. This year, we created MLS Matchmaker"an…
SOURCE: Huffington Post at 12:17PM[SHARE]For over 200 combined years, Brooklyn Academy of Music (BAM) and Roundabout Theatre Company (RTC) have served the greater New York community through both the compelling work and artists feat…
SOURCE: Huffington Post at 07:00PM[SHARE]The exponential growth of social platforms and online communities blurs the line between what's a brand and who's a friend. Everyday people find fame on Vine, Instagram, Twitter, and Snapcha…
SOURCE: Huffington Post at 05:33AM[SHARE]New York attorney general Eric T. Schneiderman recently released a report detailing his office's investigation into the ticketing industry titled "Obstructed View: What's Blocking New Yorker…
SOURCE: Huffington Post at 06:04AM[SHARE]This February marked the fifth annual TEDxBroadway and, once again, the diversity, passion, and supreme talent of the wider Broadway ecosystem impressed me.
SOURCE: Huffington Post at 08:11AM[SHARE]It's rough out there. Right now, there are countless brands shouting and wildly waving their virtual hands 24/7 for attention. It's noisy; it's unrelenting; it's war.
SOURCE: Huffington Post at 01:17PM[SHARE]In my world, conversation is the mother of invention. Regularly sitting down with smart folks is (one of) my...
SOURCE: Huffington Post at 11:29AM[SHARE]In recent years, short-form content has grown exponentially in popularity. From the hundreds of millions of users who flock...
SOURCE: Huffington Post at 12:02AM[SHARE]We're living in a world that greatly values experiences. Research shows that experiences bring significant...
SOURCE: Huffington Post at 04:29PM[SHARE]The Super Bowl, the World Series, the Final Four--sports captivate millions of rabid fans, consistently rule the ratings, and...
SOURCE: Huffington Post at 04:43PM[SHARE]In lieu of resolutions, I like to kick the year off by […]
SOURCE: www.situationinteractive.com at 02:43PM[SHARE]In lieu of resolutions, I like to kick the year off by playing "forecaster." And no, not in a meteorological way....
SOURCE: Huffington Post at 12:10PM[SHARE]How do you build an idea business for the next decade? This question has been front and center for myself and my agency as...
SOURCE: Huffington Post at 04:20PM[SHARE]As the mobile horizon expands with seemingly endless po […]
SOURCE: www.situationinteractive.com at 05:40PM[SHARE]As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."
SOURCE: Huffington Post at 04:40PM[SHARE]
