The exponential growth of social platforms and online communities blurs the line between what's a brand and who's a friend. Everyday people find fame on Vine, Instagram, Twitter, and Snapchat, and their fans and followers trust their opinions and recommendations. Slowly, celebrity endorsements have taken a backseat to the creation of integrated content from these influential internet stars. Brands seized the opportun…
SOURCE: Huffington Post at 05:33AM on June 30, 2016