All stories by Adam Thurman on BroadwayStars

Friday, February 17, 2012

The Magic Formula by Adam Thurman

Your flight to Chicago just landed. Your friend picks you up and asks "how was your flight?" "Fine" you reply, and then quickly move on to other - more interesting - topics. Think about all …

SOURCE: Mission Paradox at 09:00AM
Wednesday, February 15, 2012

1000 Ways to Live by Adam Thurman

Over the last five years I have had the honor of working with all types of folks. In theory, the goal was for me to teach them stuff. In reality, I have learned as much from them as they hav…

SOURCE: Mission Paradox at 09:00AM
Monday, February 13, 2012

The Art is the Marketing by Adam Thurman

Let's be very clear, the art you create is the marketing. You can't separate the two. You can't make predictable, boring, art exciting. You can't use advertising to make art intended for a h…

SOURCE: Mission Paradox at 10:00AM
Friday, February 10, 2012

Said versus heard by Adam Thurman

It isn't what people say, it's what people hear. You can say "risk" but then keep doing the same limited range of artistic stuff . . . people hear "safety". You can say "we welcome all" but …

SOURCE: Mission Paradox at 10:00AM
Wednesday, February 8, 2012

The high price of attention by Adam Thurman

For marketers, the Super Bowl demonstrates the power (and price) of attention. Think about it. Why in the world would anyone pay milliions of dollars for a handful of 30 second commercial sp…

SOURCE: Mission Paradox at 10:00AM
Monday, February 6, 2012

Losing Sight by Adam Thurman

Every few months I like to do a workshop with the staff and board of a nonprofit arts group. I see the same thing over and over again. People lose sight of the art. It's so easy for the day.…

SOURCE: Mission Paradox at 10:00AM
Wednesday, February 1, 2012

Like the real world by Adam Thurman

The arts are a reflection of the real world, which means it has a lot of love, a lot of surprise and a lot of joy. That also means that it is a world that has sexism, racism, unbalanced powe…

SOURCE: Mission Paradox at 12:58PM
Monday, January 30, 2012

Stone Cold Optimist by Adam Thurman

When it comes to the future of the arts, especially the industry I work in - the live performing arts, I am very optimistic. I see the wide range of work being produced, from sold out theatr…

SOURCE: Mission Paradox at 09:57AM
Friday, January 27, 2012

Eternal battles by Adam Thurman

Life we go easier if you accept the following: 1. You will always be conflicted about the interaction of art and commerce. 2. You will never find a perfect balance between giving your audien…

SOURCE: Mission Paradox at 10:00AM
Wednesday, January 25, 2012

Getting them to "Hell Yeah" by Adam Thurman

In 2009, entreprenuer Derek Sivers shared his "Hell Yeah" philosophy to making life decisions. Here's a quote: "If I'm not saying 'HELL YEAH!' about something, then say no." I think it's a g…

SOURCE: Mission Paradox at 10:00AM
Monday, January 23, 2012

The Flip Side of the Dark Arts by Adam Thurman

I'm not suprised that a lot of people dislike the idea of marketing/selling/advertising/etc. Sometimes, I dislike too. Marketing can be the ultimately dark art. I cringe when I see a commerc…

SOURCE: Mission Paradox at 10:00AM
Wednesday, January 18, 2012

The need to fail: Reconsidered by Adam Thurman

It's a trendy thing to talk about failure. In the arts world we are always discussing the need to take risks, try new things, etc. Of course you can't discuss those things without considerin…

SOURCE: Mission Paradox at 10:00AM
Friday, January 13, 2012

Repost - Power and the Arts by Adam Thurman

I like this one so I'm reposting it. New blog post on Monday

SOURCE: Mission Paradox at 12:29PM
Wednesday, January 11, 2012

What we offer by Adam Thurman

Mark Cuban, owner of the Dallas Mavericks, offers his thoughts on selling the live experience "We in the (live) sports business don’t sell the game, we sell unique, emotional experiences. …

SOURCE: Mission Paradox at 10:00AM
Monday, January 9, 2012

The battles you fight by Adam Thurman

This is my 8th working in the arts as some sort of a "professional". I've learned a lot in that time. One of the most important lesson is the need to pick your battles. The arts are an imper…

SOURCE: Mission Paradox at 10:00AM
Friday, December 23, 2011

Once in a while by Adam Thurman

Here's my last thought for the year. The world of the arts is just like the world itself. That means it can be beautiful, ugly, fair and unfair at the same time. The people in the arts are j…

SOURCE: Mission Paradox at 10:06AM
Wednesday, December 21, 2011

The Raised Hand by Adam Thurman

A few days ago I found out that my day job is going to receive an honor that recognizes their efforts to bring diversity to the stage and the audience. This isn't the first time that such ef…

SOURCE: Mission Paradox at 10:07AM
Monday, December 19, 2011

The Myth of Effort by Adam Thurman

Few things annoy me more then the myth that if you just "try hard" success in the arts (or any field) is inevitable. Effort is really overrated. You can try hard and flop just because you're…

SOURCE: Mission Paradox at 10:27AM
Friday, December 16, 2011

Looking for my 2012 clients by Adam Thurman

Here's the deal: Every once in a while I work directly with a handful of individual artists and arts organizations. For example, this year I worked with a visual artist, a theatre that focus…

SOURCE: Mission Paradox at 10:00AM
Wednesday, December 14, 2011

Louis offers all you need to know by Adam Thurman

Comedian Louis CK on how he got the authority and freedom to due his well respected sitcom: "I got it by demanding it and refusing to do the show any other way at all and by having the lever…

SOURCE: Mission Paradox at 10:00AM
Monday, December 12, 2011

Valuable Real Estate by Adam Thurman

When's the last time you actually looked at your website? Are all the links working? Is the relevant information current? And (more importantly) are you using your web presence, some of the …

SOURCE: Mission Paradox at 10:12AM
Friday, December 9, 2011

VARP by Adam Thurman

Value. Above. Replacement. Player. It's a sports statistic, but I think it's a useful way of thinking about your value to the people you are associated with. I don't just mean your job. I me…

SOURCE: Mission Paradox at 10:00AM
Wednesday, December 7, 2011

Trolling the Uninterested by Adam Thurman

I don't have many rules, but here's one: Never outgrow your audience. Stick to that and everything else is cream cheese. Here's a bit of explanation: The audience for your play/handmade craf…

SOURCE: Mission Paradox at 10:22AM
Monday, December 5, 2011

No longer connected by Adam Thurman

For about 50 years seeking permission to do art, get people to see it and getting paid for that art were connected concepts. Sure, it was hard to get the attention of that book publisher, bu…

SOURCE: Mission Paradox at 10:10AM
Friday, December 2, 2011

Harder then it looks by Adam Thurman

I get asked: "What's the ideal size for an arts organization?" My answer, one person. Any organization that involves more then one person is really a b*tch to operate. Folks laugh, but I'm b…

SOURCE: Mission Paradox at 10:03AM
Wednesday, November 30, 2011

Small Scale by Adam Thurman

One of the arguments I frequently hear about why the "fine arts" are dead/dying is because of the poor taste of the American people. Things would be so much better if we were not all caught …

SOURCE: Mission Paradox at 10:00AM
Monday, November 28, 2011

Mandatory Support by Adam Thurman

Sometimes I get asked why I don't try to make Mission Paradox bigger. People wonder why I don't hire employees and try to expand. The short answer is that I don't want to be responsible for …

SOURCE: Mission Paradox at 10:00AM
Wednesday, November 23, 2011

Assurance by Adam Thurman

At my day job we are in the middle of one of those "critical acclaim" moments. The professional critics have signed off on the current production and it has had an immediate impact on sales.…

SOURCE: Mission Paradox at 10:16AM
Monday, November 21, 2011

An old joke by Adam Thurman

"How do you built a small fortune in the arts?" "You start with a large fortune." The arts are a horrible business. For profit. Non-profit. It doesn't matter. Any business where costs can sk…

SOURCE: Mission Paradox at 10:18AM
Friday, November 18, 2011

Advice for the Job Hunters by Adam Thurman

During my travels I tend to run into two types of folks: 1. Gig hunters - These are primarily artists, freelancers and other creative types who are looking for short term opportunities to di…

SOURCE: Mission Paradox at 10:00AM
Wednesday, November 16, 2011

Feeling the fear by Adam Thurman

So a guy with a relatively high profile in the little world of the arts writes an article for the Huff Post. In the article he talks about the "death" of traditional arts criticism and the g…

SOURCE: Mission Paradox at 10:00AM