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All stories by Douglas McLennan on BroadwayStars

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Sunday, April 18, 2010

How many True Fans do you have? by Douglas McLennan

How do you make a living as an artist? In the old mass-culture model you needed a distribution and marketing engine that could fire up on your behalf to reach as many people as possible. Sel…

SOURCE: ArtsJournal at 10:15AM

How many True Fans do you have? by Douglas McLennan

How do you make a living as an artist? In the old mass-culture model you needed a distribution and marketing engine that could fire up on your behalf to reach as many people as possible. Sel…

SOURCE: ArtsJournal at 03:15AM

Friday, April 16, 2010

Beware the mushy middle by Douglas McLennan

The NYT's Charles Isherwood writes about what he calls the "odd-man-out" syndrome: This can roughly be described as the experience of attending an event at which much of the audience appears…

SOURCE: ArtsJournal at 08:26AM

Thursday, April 15, 2010

We're All For Technology Except When... by Douglas McLennan

Nick Carr has a great post about the course of technology development. Progress doesn't always go the way we think it ought to (even if we're right).Progress may, for a time, intersect with …

SOURCE: ArtsJournal at 01:38PM

Friday, October 2, 2009

List of Blogs carrying National Arts Journalism Summit Today by Douglas McLennan

Thanks to those who volunteered to host a webstream of the Arts Journalism Summit at USC today. Streaming begins at 9AM pdt. See you in a few hours. (Looking for more information about the S…

SOURCE: ArtsJournal at 04:43AM

Wednesday, September 30, 2009

Need Your Help: Let's Make Arts Journalism Viral - UPDATES II: by Douglas McLennan

UPDATE: The first blogs are beginning to sign up to stream: www.createquity.com, www.artsDC.com, http://gatheringnote www.seattledances, www.salvadorcastillo.wordpress.com. One blogger has a…

SOURCE: ArtsJournal at 08:44AM

Sunday, September 13, 2009

ArtsJournal Turns Ten Years Old by Douglas McLennan

This week I gave a talk in San Francisco and I mentioned that Sunday - today - ArtsJournal is ten years old. In web terms, that makes us pretty old. Except, in the room were the editors of a…

SOURCE: ArtsJournal at 09:32PM

Thursday, August 27, 2009

The Upgrades That Make You Feel Worse by Douglas McLennan

I've been on a lot of airplanes recently. Flying isn't much fun, but I like being in other places. So in the process of travel I tend to see those around me as either obstacles to my getting…

SOURCE: ArtsJournal at 06:13PM

Sunday, August 2, 2009

Great Expectations (Except When They're Not) by Douglas McLennan

Ken Brecher tells this story about Alexander Graham Bell. The inventor of the telephone apparently spent the last part of his life railing against the way people were using his invention. Wh…

SOURCE: ArtsJournal at 08:53PM

Thursday, July 23, 2009

The Theatre Experience: Time for an Upgrade by Douglas McLennan

The latest new-generation movie megaplex recently opened near us. It's got stadium seating, reclining extra-wide luxurious seats with cup holders in the armrests, and so much legroom you cou…

SOURCE: ArtsJournal at 01:21PM

Monday, July 20, 2009

The Tyranny of Choice by Douglas McLennan

Choice is good right? Malcom Gladwell does a great talk on how Howard Moskowitz revolutionized marketing by understanding the dynamics of choice. His example here is spaghetti sauce. Traditi…

SOURCE: ArtsJournal at 08:17PM

Sunday, July 19, 2009

Ticket Sales, Business Models & Community - Five Ideas To Build Community by Douglas McLennan

I was a bit surprised by some of the reaction to my last post on the unsustainability of the ticket sales model in the Attention Economy. Boil down my argument and it's essentially this: pro…

SOURCE: ArtsJournal at 09:32PM

Tuesday, July 14, 2009

Pay Attention! If Selling Tickets Is Your Business Model, You've Got A Problem by Douglas McLennan

Another lifetime ago we were in the Manufacturing Economy. We made things. Then we were in the Transportation Economy. We outsourced making things and brought whatever we needed to us. Then …

SOURCE: ArtsJournal at 12:33AM

Saturday, July 11, 2009

A Future For Journalism About The Arts by Douglas McLennan

In the past couple of years, half of all the staff arts journalism jobs in the US have been eliminated. In some cases, newspapers offloading their staff critics have replaced them with freel…

SOURCE: ArtsJournal at 02:04PM

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