All stories by Phil Paschke on BroadwayStars

Wednesday, January 18, 2017

Tracking Clickthroughs with Custom Links [2017] by Phil Paschke

Just over two years ago I posted about tracking clickthroughs with custom links made using a super simple tool provided by Google that integrates perfectly with Google Analytics. Since Googl…

SOURCE: artshacker.com at 03:00AM
Wednesday, December 7, 2016

Stupid Google Trick: RGB to Hex by Phil Paschke

You probably know that Google search performs a number of functions natively, giving you information without requiring you to visit one of the search results that come up. For instance, you …

SOURCE: artshacker.com at 03:00AM
Friday, November 18, 2016

So You Attended a Conference. Now What? by Phil Paschke

One of the great things about ArtsHacker is that when contributors present at conferences (like Drew McManus and Ceci Dadisman recently did about Google Analytics), they can easily point att…

SOURCE: artshacker.com at 03:00AM
Wednesday, November 9, 2016

The Top 10 Web Design Mistakes We’re Still Making by Phil Paschke

The Nielsen Norman Group is made up of researchers who have literally written the books on user experience and usability. Their website is full of helpful articles that you can use to make …

SOURCE: artshacker.com at 03:00AM
Wednesday, August 31, 2016

Take Pride in Your Engagement Efforts All Year Round by Phil Paschke

It’s always interesting to see the various advertising campaigns directed towards the LGBTQ market during the month of June and during pride festivals around the world over the summer. I r…

SOURCE: artshacker.com at 08:33AM
Wednesday, June 15, 2016

Keeping On Top Of Facebook’s News Feed by Phil Paschke

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep use…

SOURCE: artshacker.com at 03:00AM
Monday, June 6, 2016

Become A Microsoft Office Master by Phil Paschke

Let’s all pause for a moment to consider the great equalizer at your organization: Microsoft Office. Whether you love to hate Outlook for messing up your calendar when you attend a confere…

SOURCE: artshacker.com at 03:00AM
Friday, May 27, 2016

More Changes Coming To Your Twitter Timeline by Phil Paschke

In a blog post on May 24th, Twitter announced a number of new changes to what will count towards your 140 character limit when tweeting. These changes aren’t live yet, but according to the…

SOURCE: artshacker.com at 03:00AM
Wednesday, May 18, 2016

Free Music Icons For Your Website by Phil Paschke

Every so often the folks at Smashing Magazine offer their readers free icon sets, or in other words, high quality vector graphics of a particular theme, in a variety of styles and formats. …

SOURCE: artshacker.com at 03:00AM
Wednesday, March 30, 2016

Getting Into Instagram’s New Algorithm Rhythm by Phil Paschke

If you’ve been following ArtsHacker’s recent exploration of Instagram, you’re already well on your way to making the most of this very visual social media tool. And change being the on…

SOURCE: artshacker.com at 03:00AM
Monday, February 22, 2016

Twitter Helps You Go Private With Customer Service by Phil Paschke

Around this time last year I posted about Embracing the Online Anger, and one of the topics I’ve been meaning to explore further was how to handle customer service issues on Twitter. The r…

SOURCE: artshacker.com at 03:00AM
Thursday, January 14, 2016

Click Here To Party Like It’s 1999 by Phil Paschke

We’ve all done it: click here to learn more. But what does “click here” even mean in an age of touchscreens and wearables? Back in the previous century we may have had to be a bit more…

SOURCE: artshacker.com at 10:55AM
Friday, December 4, 2015

Generation Why by Phil Paschke

While the “Golden Circle” probably sounds like one of your mid to high end donor categories (depending on whether or not you have platinum, diamond, and dilithium levels), it’s also a…

SOURCE: artshacker.com at 03:00AM
Monday, November 16, 2015

Twitter Doesn’t Count After November 20th by Phil Paschke

Twitter is on a role with controversial changes lately, and one imminent update is very hard to like, and will certainly not go down as anyone’s favourite. Last month, Twitter announced th…

SOURCE: artshacker.com at 08:07AM
Friday, November 6, 2015

A Heart is Born by Phil Paschke

If your Twitter feed was anything like mine on November 3rd, it was approximately 50% rants about Twitter replacing Faves with Likes, 50% essentially claiming the change is a “first worl…

SOURCE: artshacker.com at 03:00AM
Wednesday, September 23, 2015

A Universe of Resources by Phil Paschke

In an earlier post about “flybys” I used a brand new image of Pluto from NASA. Did you know that nearly everything in NASA’s archive of images, videos, audio, animations (and more!) a…

SOURCE: artshacker.com at 03:00AM
Friday, July 17, 2015

Exploring the Far Corners by Phil Paschke

By now you’ve seen the amazing images of everyone’s favourite ninth member of the solar system dwarf planet Pluto from NASA’s New Horizons mission. Their probe travelled 3 billion mile…

SOURCE: artshacker.com at 03:00AM
Monday, June 15, 2015

What’s In a Nme: Part Deux by Phil Paschke

Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker edit…

SOURCE: artshacker.com at 03:00AM
Monday, June 1, 2015

SEO Doesn’t Have To Be The Pit Of Despair by Phil Paschke

Hey, back on May 11th, did you learn to stop worrying about SEO and love structured data? If you missed Drew’s post about improving your event search results in 15 minutes, go read it. Now…

SOURCE: artshacker.com at 03:00AM
Monday, April 13, 2015

Ignoring The Online Anger by Phil Paschke

Back in February I wrote about Embracing the Online Anger, but it’s important to note that not all social media mentions require a response. (Gasp!) A few months ago Jonathan Michael at Bp…

SOURCE: artshacker.com at 03:00AM
Friday, April 3, 2015

What’s In A Nme? by Phil Paschke

So, I hear you’re unhappy with your organization’s Twitter handle. Six years ago, the “New Media Specialist” at the time signed you up for @AlbuqSymphOrch1 and every time you tweet y…

SOURCE: artshacker.com at 02:55AM
Wednesday, February 25, 2015

Embracing The Online Anger by Phil Paschke

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the p…

SOURCE: artshacker.com at 03:00AM
Saturday, January 10, 2015

5 Resolutions for ’15 by Phil Paschke

By now you’re fully back in the post-holiday work groove, but it’s never too late to make (or follow through) on some 2015 resolutions to make sure that groove doesn’t become a rut. Wi…

SOURCE: artshacker.com at 03:00AM
Wednesday, December 31, 2014

My Name is URL: Tracking Clickthroughs with Custom Links by Phil Paschke

Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your effor…

SOURCE: artshacker.com at 03:00AM

All that Chat

2024-2025 BROADWAY SEASON
Jun 05, 2024: Home - Todd Haimes Theatre
Jul 11, 2024: Oh, Mary! - Lyceum Theatre
Jul 30, 2024: Job - Hayes Theater
Sep 12, 2024: The Roommate - Booth Theatre
Nov 14, 2024: Tammy Faye - Palace Theatre
Dec 12, 2024: Cult of Love - Hayes Theater
Dec 19, 2024: Gypsy - Majestic Theatre
Mar 17, 2025: Purpose - Hayes Theater
Apr 01, 2025: Glengarry Glen Ross
Apr 10, 2025: Smash - Imperial Theatre
TBA: Titanic