All stories by Gian Fulgoni on BroadwayStars

01020304050607080910111213141516171819202122232425262728293031 JanFebMarAprMayJunJulAugSepOctNovDec 20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000

OLDER >>

Wednesday, September 7, 2011

What Social Media Marketers Could Learn From Broadway | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age by Gian Fulgoni

The 'You've Got to See It' Factor Motivates Fans and Their Friends

SOURCE: adage.com at 03:45PM

OLDER >>

Recommended  |  viewed  |  Tags

Brent Lang: Tony Awards Winners 2025 (Updating Live)

Andrew Gans: Performances Tony Awards 2025: Watch the Broadway Numbers Here

Rachel Sherman: Tony Award Winners 2025: Updating List

Eugene Sun: Bring a Towel: Jonathan Groff’s Getting You Wet Again

Michael Schulman: Patti LuPone Is Done with Broadway—and Almost Everything Else

Margaret Hall: Video: Watch Lin-Manuel Miranda's Ham4Ham With Floyd Collins, Death Becomes Her, Dead Outlaw, More

Meg Masseron: SpotCo Founder Drew Hodges Returns to Agency as Executive Creative Consultant

Meg Masseron: Disney Launches Online Program to Expand Musical Theatre Access in Schools Across U.S.

Michael Paulson: James Corden, Neil Patrick Harris and Bobby Cannavale Lead Broadway ‘Art’

Michael Paulson: Tom Hanks Will Perform His Play ‘This World of Tomorrow’ Off Broadway

BroadwayWorld: CATS: THE JELLICLE BALL Confirmed to Return to the Stage

Michaela Towfighi: MacArthur Foundation Announces 2025 ‘Genius Grant’ Winners

Michael Paulson: Her Grandfather Owned the Yankees. Now She’s Producing ‘Damn Yankees.’

Elizabeth Blair: Where are Kennedy Center audiences going?

Roger Friedman: Jennifer Lopez Oscar Hopes Could Be Muted by a Disappointing Weekend for “Kiss of the Spider Woman” with Disastrous Box Office

BroadwayWorld: Tony Winner Dame Patricia Routledge Dies at 96

BroadwayWorld: Photos: Laurie Metcalf and Micah Stock in LITTLE BEAR RIDGE ROAD

BroadwayWorld: Photos: TITANIC THE MUSICAL at Ogunquit Playhouse

BroadwayWorld: Photos: PRINCE F****T Celebrates Gala Night Off-Broadway

Margaret Hall: See Ana Villafañe and Jordan Donica Dance Up a Storm in 'Two Lost Souls' From Damn Yankees

Show: Company (15)

Show: The Lost Boys (7)

Show: Ali (6)

Show: Chicago (5)

Show: The Lion King (5)

Show: Les Misérables (5)

Show: Annie (5)

Show: Punch (5)

Show: Home (5)

Show: Hamilton (4)

Show: Kiss of the Spider Woman (4)

Show: Diana (3)

Show: Chess (3)

Show: The Audience (3)

Show: Art (3)

Show: Just in Time (3)

AUTHORS  |  SITES  

• Adam Feldman
• Adam Hetrick
• Adam Szymkowicz
• Alan Henry
• Alexis Soloski
• Andrew Gans
• Barbara Hoffman
• Ben Brantley
• Beth Stevens
• Bob Cashill
• Brian Scott Lipton
• Caitlin Huston
• Cara Joy David
• Carey Purcell
• Caryn Robbins
• Chad Jones
• Charles Isherwood
• Charles McNulty
• Chris Jones
• Corine Cohen
• Dan Rubins
• Darryl Reilly
• David Cote
• David Dow Bentley III
• David Finkle
• David Gewirtzman
• David Lefkowitz
• David Roberts
• David Rooney
• Deirdre Donovan
• Diep Tran
• Dmitry Zvonkov
• Elisabeth Vincentelli
• Ellis Nassour
• Elysa Gardner
• Elyse Sommer
• Frank Rich
• Frank Rizzo
• Gordon Cox
• Henrik Eger
• Jacob Horn
• James Marino
• Jan Simpson
• Jason Zinoman
• Jeff Lunden
• Jeremy Gerard
• Jesse Oxfeld
• JN Benjamin
• Joe Dziemianowicz
• John Simon
• Jonathan Mandell
• Jordan G. Teicher
• Joseph Cervelli
• Joseph Marzullo
• Josh Ferri
• Justin Chang
• Kathryn Osenlund
• Kathy Henderson
• Ken Davenport
• Ken Levine
• Kenneth Jones
• Laura Axelrod
• Lauren Class Schneider
• Lawrence Bommer
• Lee Seymour
• Leonard Jacobs
• Linda Holt
• Linda Winer
• Lindsay Barenz
• Lisa Kennedy
• Lizzie Loveridge
• Logan Culwell-Block
• Louisa Brady
• Marc Hershberg
• Marcus Crowder
• Margaret Hall
• Mark A. Robinson
• Mark Kennedy
• Mark Robinson
• Mark Shenton
• Mark Swed
• Matt Wolf
• Matthew Blank
• Matthew Murray
• Matthew Wexler
• Melissa Rose Bernardo
• Mia Bonadonna
• Michael Billington
• Michael Dale
• Michael Gioia
• Michael Paulson
• Michael Portantiere
• Michael Riedel
• Michael Roberts
• Michael Sommers
• Milo Shapiro
• Nathan Skethway
• Nicole Rosky
• Nicole Serratore
• Olivia Clement
• Oscar E. Moore
• Pat Cerasaro
• Patrick Healy
• Patrick Hinds
• Paul Wontorek
• Paulanne Simmons
• Penny Landau
• Peter Filichia
• Peter Marks
• Philip Boroff
• Raven Snook
• Richard Ouzounian
• Richard Sasanow
• Richard Seff
• Rob Lester
• Rob Weinert-Kendt
• Robbie Rozelle
• Robert Cashill
• Robert Diamond
• Robert Johnson
• Robert Kahn
• Robert Simonson
• Robert Viagas
• Robin Pogrebin
• Roger Armbrust
• Roger Friedman
• Ron Fassler
• Ronni Reich
• Ruthie Fierberg
• Ryan McPhee
• Sam Thielman
• Samantha Nelson
• Scott Feinberg
• Scott Walters
• Scotty Zacher
• Simon Saltzman
• Steven Suskin
• Susan Davidson
• Susan Grace
• Suzy Evans
• Ted Shen
• Terry Teachout
• Tom Chaits
• Tom Mizer
• Tony Frankel
• Victor Gluck
• Vinnie Costa
• Walter McBride

• American Theatre
• Arts Sarasota
• ArtsJournal
• Associated Press
• Backstage
• Broad Street Review
• Broadway Adjacent
• Broadway Journal
• Broadway News
• Broadway.com
• BroadwayAudience.com
• BroadwayBlack
• BroadwayBox
• BroadwayRadio
• BroadwayShowBiz
• BroadwayWorld
• Chad Jones' Theater Dogs
• Chicago Sun-Times
• Chicago Tribune
• Cititour.com
• Clyde Fitch Report
• CurtainUp
• DC Metro Theater Arts
• DC Theatre Scene
• Deadline
• Denver Post
• Did They Like It
• Entertainment Weekly
• Forbes
• Forward
• Gold Derby
• Grace Notes
• Hartford Courant
• HowlRound
• Huffington Post
• itsdlevy
• Kritzerland
• London Theatre Direct
• Los Angeles Times
• Masterworks Broadway
• Maxamoo
• Mildly Bitter's Musings
• Music Theatre International
• National Public Radio
• New York Daily News
• New York Magazine
• New York Stage Review
• New York Theater
• Newsday
• NewYork.com
• NiteLifeExchange
• NJ.com
• NorthJersey.com
• Phindie
• Playbill
• Popdose
• Reuters
• San Francisco Chronicle
• ShowBiz 411
• ShowTickets.com
• Slant Magazine
• Stage and Cinema
• Talk Entertainment
• TalkinBroadway
• Tams-Witmark
• TDF
• The Front Row Center
• The Guardian
• The Hollywood Reporter
• The Interval
• The New York Observer
• The New York Post
• The New York Times
• The New Yorker
• The Sacramento Bee
• The Seattle Times
• The Stage
• The Theatre Times
• The Wall Street Journal
• Theater Pizzazz
• theaterlife
• TheaterMania
• TheaterScene.net
• Theatre Reviews Limited
• Theatre.com
• Theatrely
• TheatreNerds
• Time Out
• Tony Awards
• Toronto Star
• Variety
• Washington Post
• WNYC
• YouTube

LISTEN & SUBSCRIBE

Today on Broadway: Wednesday, Oct. 8, 2025

Today on Broadway: Tuesday, Oct. 7, 2025

Today on Broadway: Friday, Oct. 3, 2025

This Week on Broadway for October 5, 2025: Punch @ Manhattan Theatre Club

Today on Broadway: Friday, Oct. 3, 2025

ToB: Thursday, Oct. 2, 2025; ‘Liberation’ press day

Today on Broadway: Wednesday, Oct. 1, 2025

Today on Broadway: Tuesday, Sept. 30, 2025

Today on Broadway: Monday, Sept. 29, 2025

This Week on Broadway for September 28, 2025: The Hills of California @ Huntington Theatre Company

MORE...

2025-2026 BROADWAY SEASON

Jun 12, 2025: Call Me Izzy - Studio 54

Aug 14, 2025: Mamma Mia - Winter Garden Theatre

Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre

Sep 16, 2025: Art - Music Box Theatre

Sep 28, 2025: Waiting For Godot - Hudson Theatre

Sep 29, 2025: Punch - Samuel J. Friedman Theatre

Oct 08, 2025: Beetlejuice - Palace Theatre

Oct 16, 2025: Ragtime - Vivian Beaumont Theater

Oct 28, 2025: Liberation - James Earl Jones Theatre

Oct 30, 2025: Little Bear Ridge Road - Booth Theatre

Nov 09, 2025: The Queen of Versailles - St. James Theatre

Nov 13, 2025: Oedipus - Studio 54

Nov 16, 2025: Chess - Imperial Theatre

Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre

Dec 08, 2025: Marjorie Prime - Hayes Theater

Jan 08, 2026: Bug - Samuel J. Friedman Theatre

Apr 08, 2026: Becky Shaw - Hayes Theater

Apr 20, 2026: Schmigadoon! - Nederlander Theatre

TBA: The Rocky Horror Show - Studio 54

TBA: Private Lives

TBA: Cottonfield

TBA: Death of a Salesman

TBA: Seagull

TBA: Kowalski

Aladdin

& Juliet

Art

Beetlejuice

The Book of Mormon

Buena Vista Social Club

Chicago

Death Becomes Her

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Hell's Kitchen

Just in Time

Liberation

The Lion King

Little Bear Ridge Road

Mamma Mia

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

Punch

The Queen of Versailles

Ragtime

Six

Stranger Things: The First Shadow

Waiting For Godot

Wicked

Aladdin

& Juliet

Art

Beetlejuice

The Book of Mormon

Buena Vista Social Club

Chicago

Death Becomes Her

The Great Gatsby

What's Playing On Broadway