Tuesday, August 4, 2015
After I recorded my podcast with Booking Agent Steve Schnepp, I knew I wanted to chat with a Broadway Tour “Presenter.”  I asked a few of my peers which Presenter they thou…
SOURCE: The Producer's Perspective at 07:50AM[SHARE]Friday, July 31, 2015
Sometimes I think that Producers and Marketers forget that theater tickets are expensive. We talk about ticket prices so much, and we talk about discount ticket prices so much, that we just …
SOURCE: The Producer's Perspective at 05:10PM[SHARE]Thursday, July 30, 2015
When I was a teen, I used to take day trips from suburban Massachusetts to the city to see shows. Â I’d drive to New Haven, CT and board a Metro North train bound for Grand Central. …
SOURCE: The Producer's Perspective at 12:20PM[SHARE]Wednesday, July 29, 2015
Because this blog is going to be about pricing, let’s just get this out of the way first . . . ready, say it with me, “Broadway tickets are too expensive!” Ok, we all feel …
SOURCE: The Producer's Perspective at 09:07PM[SHARE]Tuesday, July 28, 2015
Demos of Rent were famously circling the biz for years before the show was eventually picked up for a tryout at New York Theatre Workshop, and then eventually revolutionized musical theater …
SOURCE: The Producer's Perspective at 11:06AM[SHARE]Monday, July 27, 2015
The following are the Broadway grosses for the week ending July 26th, 2015.
The Broadway grosses are courtesy of The Broadway League
Read more here:
SOURCE: The Producer's Perspective at 10:47PM[SHARE]What do Tower Records, Colony Records and Footlight Records all have in common? They were all some of my favorite places to shop for cast albums in the 90s. And now they’re all gone…
SOURCE: The Producer's Perspective at 01:10PM[SHARE]Friday, July 24, 2015
Everyone is talking theater etiquette these days, thanks to our Theater Etiquette Ambassador . . . or should I say Theater Etiquette Dictator . . . Patti LuPone, and her latest from-the-stag…
SOURCE: The Producer's Perspective at 12:40PM[SHARE]Simple web marketing will tell you to make your “Buy Now” button big and easy to find so a consumer feels drawn to clicking it and making that purchase. The right button shoul…
SOURCE: The Producer's Perspective at 07:16AM[SHARE]Tuesday, July 21, 2015
I’ve done a bunch of fun things on this blog, from Will It Recoup?, my fantasy Broadway game (this year’s results coming soon) to crowdfunding Godspell, and a lot more. …
SOURCE: The Producer's Perspective at 03:51PM[SHARE]Monday, July 20, 2015
I’ve been lucky enough to have some pretty influential people from Broadway on this podcast, from Tim Rice to Ben Brantley to Kevin McCollum and a bunch more. But like any industry,…
SOURCE: The Producer's Perspective at 12:59PM[SHARE]Friday, July 17, 2015
Ok, now we get to the good stuff. Yesterday, we talked all about the all-important reserve in Broadway Budgets, and how they are used and when they are used (and how we all dream of doing sh…
SOURCE: The Producer's Perspective at 10:35PM[SHARE]Thursday, July 16, 2015
Before we decide if Broadway shows need bigger reserves, we should probably define what a reserve actually is. As I described in Breakin’ Down a Broadway Budget, a reserve is a chun…
SOURCE: The Producer's Perspective at 09:19PM[SHARE]Wednesday, July 15, 2015
Based on the emails I get, I know that a lot of you are looking to work in this sexy biatch of an industry. Â I know, I know, it seems so cool, and fun and mysterious. It’s a very cl…
SOURCE: The Producer's Perspective at 01:20PM[SHARE]Monday, July 13, 2015
The following are the Broadway grosses for the week ending July 12th, 2015.
The Broadway grosses are courtesy of The Broadway League
Read more here:
SOURCE: The Producer's Perspective at 10:35PM[SHARE]It’s quite symbolic that the TKTS booth is in the center of Times Square.  Because TDF, the company that runs the booth, is a core part of our industry. What started out as a sim…
SOURCE: The Producer's Perspective at 11:46AM[SHARE]Friday, July 10, 2015
I must confess. Â I read the NY Post. It all started because I was reading Broadway gossip columnist (and former podcast guest), Michael Riedel. Â But then, well, I got sucked into their…
SOURCE: The Producer's Perspective at 05:23PM[SHARE]Thursday, July 9, 2015
My staff and IÂ got into a conversation at our last Fun Food Friday (every so often, we order pizza on Fridays and shoot the sausage and peppers) all about the Pulitzer. What kind of shows…
SOURCE: The Producer's Perspective at 09:49PM[SHARE]Wednesday, July 8, 2015
You guys love you some marketing. I don’t know what it was, but we had a record number of votes for this year’s Broadway Marketing Awards . . . and I’m not talking about ju…
SOURCE: The Producer's Perspective at 08:31PM[SHARE]Tuesday, July 7, 2015
You know me . . . I’m an analysis guy. Before I make a decision, I do research, study charts, and conduct focus groups. Â Heck, I even dial test. And despite my innate desire for cop…
SOURCE: The Producer's Perspective at 01:47PM[SHARE]Monday, July 6, 2015
The following are the Broadway grosses for the week ending July 5th, 2015.
The Broadway grosses are courtesy of The Broadway League
Read more here:
SOURCE: The Producer's Perspective at 05:01PM[SHARE]This season put a lot of new hits on the boards, but none of them bigger than An American in Paris, which grossed a whopping $1.4mm last week (and I expect that number will get bigger as …
SOURCE: The Producer's Perspective at 12:11PM[SHARE]Friday, July 3, 2015
There’s a lot of things to whine about in this one nation, indivisible, with liberty and justice for all. The health care system is still a mess.  We disagree about things …
SOURCE: The Producer's Perspective at 04:51PM[SHARE]Thursday, July 2, 2015
I’ve been thinking a lot about adapting movies into musicals these days. Â Maybe it’s because we’ve got a couple movie-turned-musicals coming up this season. Â Or maybe…
SOURCE: The Producer's Perspective at 08:13PM[SHARE]Wednesday, July 1, 2015
Every day there seems to be another article crackin’ on the work ethic of the millennial. Â They jump from job to job, they check their Facebook more than they check their work email…
SOURCE: The Producer's Perspective at 10:54PM[SHARE]Monday, June 29, 2015
I bet you think you know exactly who Ben Brantley is, don’t you? You’ve read him for years, and in your mind, you’ve come up with some character to go along with his all…
SOURCE: The Producer's Perspective at 07:18PM[SHARE]Thursday, June 25, 2015
And you thought Award Season was over. Bahahahahaha! It’s that time, people and publicists. Â Time for the 2014-2015 Broadway Marketing Awards. Advertisers & Marketers are some o…
SOURCE: The Producer's Perspective at 12:45PM[SHARE]Wednesday, June 24, 2015
A very influential individual who is about to make an appearance on my podcast said to me recently, “Don’t make predictions, because if you’re wrong, you get fired.̶…
SOURCE: The Producer's Perspective at 09:15PM[SHARE]Tuesday, June 23, 2015
Get ready to swipe right, y’all . . . cuz if you’re a writer, you’re gonna wanna get hooked up with this. Â It’s our Annual Davenport Theatrical Collaborator Speed …
SOURCE: The Producer's Perspective at 07:39PM[SHARE]Monday, June 22, 2015
"What I really need is an agent." I've heard so many people say this over the years, including myself when I was acting back in the Clinton Era (the Bill Clinton era that is). For so many ac…
SOURCE: The Producer's Perspective at 07:01PM[SHARE]Friday, June 19, 2015
As if people weren’t talking about the future of theatrical criticism and reviewers enough . . . In today’s Yelp-ian society, legitimate theatrical criticism has waned, with a…
SOURCE: The Producer's Perspective at 02:24PM[SHARE] 
