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Monday, October 27, 2014

Madison Square Garden Co. To Explore A Split of Businesses by Brian Steinberg

A company that was created through a spin-off is now proposing a spin-off of its own: The Madison Square Garden Company, the owner of the New York Knicks, New York Rangers and New York Liber…

SOURCE: Variety at 07:51PM

Wednesday, October 8, 2014

Pivot Adds Baratunde Thurston As Co-Host Of ‘TakePart Live’ by Brian Steinberg

The on-air panel at Pivot’s “TakePart Live” is officially a trio again. After matching regulars Meghan McCain and Jacob Soboroff with a series of guest hosts since the de…

SOURCE: Variety at 02:37PM

Tuesday, October 7, 2014

NBC Wants To Hook Sponsors On ‘Peter Pan’ For $350K (Or More) Per Ad by Brian Steinberg

NBC is sprinkling a little pixie dust around its coming broadcast of “Peter Pan Live!” in hopes of luring advertisers to what is a rather high-priced program for commercials. The Peacock…

SOURCE: Variety at 11:59AM

Wednesday, August 6, 2014

Billy Joel, Once A Stranger To Advertising, Is Becoming A Commercial Big Shot by Brian Steinberg

Billy Joel has moved from “Allentown” to Madison Avenue. The piano-playing hitmaker was once regarded by advertisers as one of music’s “untouchables” – artists like Bruce Springs…

SOURCE: Variety at 10:18AM

Friday, August 1, 2014

NBC’s ‘Today’ To Air 18-Minute Musical Written By Kathie Lee Gifford by Brian Steinberg

Can Matt Lauer or Natalie Morales handle a Broadway-style solo? In a move that appears to fill the appetite for live broadcasts of Broadway-like showstoppers, NBC’s “Today”…

SOURCE: Variety at 12:49PM

Thursday, April 10, 2014

Stephen Colbert to Replace David Letterman on ‘Late Show’ by Brian Steinberg

CBS named Stephen Colbert to succeed David Letterman as host of “The Late Show,” handing the reins of its flagship latenight program to a cable host who has found success in attr…

SOURCE: Variety at 11:59AM

Friday, March 28, 2014

To Tout Stanley Cup Playoffs, NBCU Teams Nick Kroll With News Staffers by Brian Steinberg

Talk about team coverage: To get the word out about NBCUniversal’s coming Stanley Cup Playoffs broadcasts, the company enlisted a bevy of its TV journalists to take part in a fictional new…

SOURCE: Variety at 11:31AM

Sunday, February 9, 2014

Cirque Du Soleil, Saban Brands In Pact To Develop Kids’ Entertainment by Brian Steinberg

Saban Brands and Cirque Du Soleil Media have entered into a pact to develop a children’s-entertainment property based on elements from the live-entertainment company’s long-runni…

SOURCE: Variety at 07:19AM

Monday, January 27, 2014

Rosie O’Donnell to Return to ABC’s ‘The View’ as Guest After Rocky Tenure by Brian Steinberg

Rosie O”Donnell and the producers of “The View” appear to have reached a détente. In a booking that is akin to having lions and lambs lay down together, ABC’s “…

SOURCE: Variety at 09:32AM

Thursday, December 5, 2013

Walmart Ads for NBC’s “Sound Of Music” Will Sound Just Like The Show by Brian Steinberg

Tonight on NBC, some of the ads will be alive with the sounds of “The Sound of Music.” As the Peacock makes an attempt to draw eyeballs this evening at 8 p.m. eastern with a live…

SOURCE: Variety at 11:59AM

Friday, August 30, 2013

Theater Chain AMC Entertainment Files For IPO by Brian Steinberg

AMC Entertainment, the large movie exhibitor, said in a regulatory filing Friday with the U.S. Securities and Exchange Commission that it would once again attempt to have an initial public o…

SOURCE: Variety at 12:04PM

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