The Broadway Brand Awareness Question by Damian Bazadona

Situation Interactive president and founder Damian Bazadona considers the visibility of Broadway as a brand and wonders: Have we lost something necessary?

Situation Interactive President: The Future of Broadway Begins Now (Really, Now) by Damian Bazadona

In this exclusive essay, the Broadway marketing executive shares his thoughts about the potential of this unprecedented moment.

A New Way To View Social Gaming by Damian Bazadona

With retail outlets, particularly malls, clearly having a tough run due to online shopping cutting into their customer base, there is a new set of companies aiming to reduce that trend by en…

The Email Entertainment & Media Pros Never Delete by Damian Bazadona

The Wonderful World of Ticketing for New York Experiences by Damian Bazadona

Why TV Marketing is Poised for Change by Damian Bazadona

The Long Game View of Sports Marketing Takes Center Stage by Damian Bazadona

South by South Lawn: My Day with the President by Damian Bazadona

Why I'm Most Excited About South by South Lawn by Damian Bazadona

The Experience of Beer Drinking Takes Center Stage by Damian Bazadona

Selling Broadway's Razzle Dazzle in a Tech-Fueled World by Damian Bazadona

Finding Success Through Snapchat by Damian Bazadona

The Emotional Weight of Entrepreneurship by Damian Bazadona

What Professional Sports Taught Me About Quick Decision Making by Damian Bazadona

For the past few years, my agency has created engaging digital campaigns designed to convert casual sports fans into devoted Major League Soccer fans. This year, we created MLS Matchmaker—…

200 Years Of Relationships: BAM & Roundabout Theatre Company by Damian Bazadona

For over 200 combined years, Brooklyn Academy of Music (BAM) and Roundabout Theatre Company (RTC) have served the greater New York community through both the compelling work and artists feat…

Real Talk About Influencers And Marketers by Damian Bazadona

The exponential growth of social platforms and online communities blurs the line between what’s a brand and who’s a friend. Everyday people find fame on Vine, Instagram, Twitter, and Sna…

All Bots Aside: Filling Broadway's Empty Seats by Damian Bazadona

New York attorney general Eric T. Schneiderman recently released a report detailing his office’s investigation into the ticketing industry titled “Obstructed View: What’s Blocking New …

Embracing Change at TEDxBroadway 2016 by Damian Bazadona

This February marked the fifth annual TEDxBroadway and, once again, the diversity, passion, and supreme talent of the wider Broadway ecosystem impressed me.

How to Win an Attention War by Damian Bazadona

It's rough out there. Right now, there are countless brands shouting and wildly waving their virtual hands 24/7 for attention. It's noisy; it's unrelenting; it's war.

The Wake-Up Call of a Lifetime by Damian Bazadona

In my world, conversation is the mother of invention. Regularly sitting down with smart folks is (one of) my...

The Science of Snackable: 6 Scientific Reasons Your Brain Loves Listicles by Damian Bazadona

In recent years, short-form content has grown exponentially in popularity. From the hundreds of millions of users who flock...

The Experiential Playbook: A Q&A With the CEO of Peloton, John Foley by Damian Bazadona

We're living in a world that greatly values experiences. Research shows that experiences bring significant...

The Paradox of Watching Live by Damian Bazadona

The Super Bowl, the World Series, the Final Four--sports captivate millions of rabid fans, consistently rule the ratings, and...

Huffington Post: The Brands That Win by Damian Bazadona

In lieu of resolutions, I like to kick the year off by […]

The Brands That Win by Damian Bazadona

In lieu of resolutions, I like to kick the year off by playing "forecaster." And no, not in a meteorological way....

Building an Idea Business for the Next Decade by Damian Bazadona

How do you build an idea business for the next decade? This question has been front and center for myself and my agency as...

Huffington Post: The Bet I Would Make by Damian Bazadona

As the mobile horizon expands with seemingly endless po […]

The Bet I Would Make by Damian Bazadona

As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."

Huffington Post: The Best Gift You Can Give Yourself This Week by Damian Bazadona

This week is a time that’s all about being with t […]

The Best Gift You Can Give Yourself This Week by Damian Bazadona

This week is a time that's all about being with the ones we love. For some that means a nice dinner and a fireside chat....

Huffington Post: The Secret Savvy Arts Marketers Know by Damian Bazadona

Each day, as the ongoing chaos in our world is on full […]

The Secret Savvy Arts Marketers Know by Damian Bazadona

From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things th…

Huffington Post: Beyond Mad Men by Damian Bazadona

As the President of an agency, it’s my responsibi […]

Beyond Mad Men: Lessons From Peggy Olson by Damian Bazadona

As the President of an agency, it's my responsibility with the support of my management team to ensure that all...

Huffington Post: The Best Advice for Small Business Owners This Thanksgiving by Damian Bazadona

You don’t have to look hard to find the list of g […]

The Best Advice for Small Business Owners This Thanksgiving by Damian Bazadona

Years ago, I received great advice from a respected mentor who encouraged me in weeks like Thanksgiving to listen to my heart -- not my spreadsheets. I'd be lying if I said it's easy. But wh…

Huffington Post: When Mobile Tech Meets Live Events by Damian Bazadona

Imagine this scenario: you are sitting in the car on th […]

When Mobile Tech Meets Live Events by Damian Bazadona

Imagine this scenario: you are sitting in the car on the way to a baseball game when, all of sudden, the sky opens up with sheets of torrential rain. Things look bleak, until you receive a m…

View From The Stage by Damian Bazadona

I recently sat down with multi-talented writer and perf […]

Huffington Post: What’s Loyalty Got To Do With It? by Damian Bazadona

In the hospitality business, truly connecting with toda […]