Bess Wohl's 'Liberation' will transfer to Broadway this fall by Hayley Levitt For Broadway.com

Directed by Whitney White, previews will begin October 8 ahead of an October 28 opening. 

Funny Face Bakery will offer 'Hamilton'-themed cookies by Michael Abourizk

The collaboration is in honor of the musical's 10th anniversary on Broadway.

Rebecca Habel will return to Roundabout Theatre Company as new managing director by Michael Abourizk

Habel will start in the role in January 2026.

Exclusive: Broadway marketing agency Situation announces key staff expansion by Ruthie Fierberg

The firm behind campaigns for "Maybe Happy Ending," "The Outsiders" and more announces three new hires and an internal promotion.

From theatergoer to theatergoing: why Broadway marketing needs a mindset shift by Damian Bazadona

Situation founder and president Damian Bazadona argues the industry must focus on behavior rather than identity when it comes to wooing audiences.

Broadway Pipeline: July 30, 2025 by Theatrical Index

Broadway alums fill out cast of Arena Stage's revised 'Damn Yankees' set in the 2000s by Andy Lefkowitz

Tony-winning producers Haley Swindal and Julie Boardman are shepherding the musical back to the stage.

Tai Thompson named directing fellow for Roundabout Theatre Company by Michael Abourizk

The nonprofit 2025-2026 directors group has also been revealed.

New study indicates Gen Z and millennial theatergoers have misalignment of cost and perceived value of Broadway shows by Michael Abourizk

The research was commissioned by No Guarantees Productions.

Grosses analysis: 'Maybe Happy Ending' breaks a record; 'Pirates' plays to standing room in final week by Michael Abourizk

For the week ending July 27, the 28 currently running productions grossed $31,581,085.

Marylouise Burke, Renée Elise Goldsberry and more set for Broadway world premiere of 'The Balusters' by Broadway.com

The show is scheduled to open in spring 2026 at MTC's Samuel J. Friedman Theatre.

How roastmaster Jeff Ross chose the title for his new Broadway show by Ruthie Fierberg

The comedian will make his Main Stem debut with "Jeff Ross: Take a Banana for the Ride."

'Hamilton' teams up with Lingua Franca for limited-edition clothing line by Michael Abourizk

The collaboration celebrates the musical's decade on Broadway.

Exclusive: Jet Set Candy jewelry partners with Broadway's 'Mamma Mia!' by Michael Abourizk

The collaboration has released a "Mamma Mia!" theater ticket charm.

How Credit Card Points Programs Could Shape Broadway Buying Patterns by Situation

'MJ' musical to embark on tours across Asia and the United Kingdom by Andy Lefkowitz

The Michael Jackson bio-musical currently plays Broadway's Neil Simon Theatre.

'Hamilton'-themed menu items debut at H&H Bagels nationwide by Ruthie Fierberg

The partnership is in celebration of the musical's 10th anniversary on Broadway.

Roundabout Theatre Company executive producer Sydney Beers talks about the nonprofit's future by Ruthie Fierberg

Beers reflects on reaching 30 years with the organization.

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

Jack Viertel explains the concept behind his latest musical 'Let the Good Times Roll' by Michael Abourizk

The Broadway-aimed musical will make its world premiere at Phoenix Theatre Company in August.

Trevor Wayne to lead Broadway's 'The Outsiders' as Ponyboy Curtis by Hayley Levitt For Broadway.com

He assumes the role from Brody Grant, who plays his final performance on September 21. 

Theaterly founder Kobi Kassal joins Lively McCabe Entertainment by Ruthie Fierberg

Kassal will support the development of new theatrical projects and more.

Andrew Barth Feldman to join Broadway's 'Maybe Happy Ending' for limited engagement by Ruthie Fierberg

Feldman will succeed Tony Award winner Darren Criss.

Drew and Dane Productions will shepherd development of stage adaption of 'Mr. Holland's Opus' by Michael Abourizk

The new musical from BD Wong and Wayne Barker had its world premiere at Ogunquit Playhouse in 2022.

Alicia Keys' foundation, inspired by Broadway's 'Hell's Kitchen,' expands nationally by Michael Abourizk

Plus, Asad Ali Jafri was named the Kaleidoscope Dreams Foundation's inaugural executive director.