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In the producer's office: Tom Kirdahy on selling Broadway, producing musicals today and branding movie musicals by Ruthie Fierberg

A lead producer of "Just in Time," "Ragtime" and "Hadestown," as well as the 2025 "Kiss of the Spider Woman" film, shares the two questions he asks when creating the ad campaign for any new project.

SOURCE: Broadway News at 08:00AM on December 2, 2025

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