117 stories by "Ceci Dadisman"
There is a lot of talk about whether patrons will pay for digital content. I've always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out w…
Communications that don't involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ide…
The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arrivin…
If you've been looking at your Google Analytics data (which I know you are), you've probably seen traffic coming from "l.facebook.com". You might be asking yourself, "What the heck is that?"…
As it becomes more clear that social distancing practices aren't going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many o…
In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn't have one already, they created one.) Many saw increased engagement in the tours i…
A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle's NPW news station. Their independent, nonp…
Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are mor…
Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your li…
I'd be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you've probably got some people on your list who haven't opened any of your emai…
I don't have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question…
I'm often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let's dive right in. Airtable I love Airtable so much that I've devoted an entire post about w…
Short answer: Send them content they find interesting. Long answer: SendGrid's 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts o…
We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really grea…
A recent article in The Economist predicts that 2020 will begin the decade of the "young old" (or "yold"). This refers to a Japanese term used to classify people aged between 65 and 75. …
If you've been reading my posts over the years, you know that I'm an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media,…
A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how the…
Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM…
I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how t…
A while back, I asked my fellow arts administrators to help compile a list of conferences that are applicable to our field. Here is the finished list! Conferences for Arts Administrators …
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It's true! Why would you want to track traffic on your website that comes from em…
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compi…
If you're a MailChimp user and you're not using their automation feature, you're missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let's …
So, you've got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don't have to do the and/or segmentation …
It's ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn't know how to set it up and now you do but you don't have any data to show. There …
