I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how that would be implemented in a communications campaign. We tend to start with a patron's donor level in creating messaging for an appeal. Whilst the amount of a gift is important information, so is the level of engagement with your…
SOURCE: artshacker.com at 03:00AM on October 22, 2019