We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn't just an ad, but it is actually wrapping paper. Not only does this adhere to the brand's philosophy …
SOURCE: artshacker.com at 04:54PM on January 28, 2020