If you've been reading my posts over the years, you know that I'm an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides …
SOURCE: artshacker.com at 11:22AM on December 18, 2019