670 stories from artshacker.com
Archetypes are the foundational piece to communication"how you position yourself in the public's eye. However, many do not know why they are so important, how to utilize them, or even what t…
If you're a regular MailChimp user, you've probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to segmen…
A little more than two years ago, we took some time to review the type of website policies your organization should maintain and since then, the topic of online personal data collection and …
Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective arti…
I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year ca…
Fine, I'll say it. If you've got 25 lists in MailChimp (now called "audiences"), you've got about 24 too many. In order to easily segment and suppress members of your list, you should have o…
Mark your calendar: Thursday, April 18, 2019 from 12:30-2:00pm CT I'll be taking part in Arts Alliance Illinois' ARTS MOVE POLICY (AMP): Arts + Technology webinar. Thanks to the generosit…
One of the most popular sections of the data driven culture session I co-presented at the 2019 Nonprofit Technology Conference was how to modify a HiPPO culture. If you aren't already famili…
I'm attending #19NTC (the Nonprofit Technology Conference) in Portland, OR this week and in addition to a presenting a session on creating data driven culture along with fellow ArtsHacker, C…
Giveaway alert: submit your email to win a free one-year, one-site license for the plugin in this review. Who doesn't love simple? But when it comes to some content management tasks inside W…
Most of use are using Excel to manage any number of things, right? [Everyone nods in agreement.] I'd like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing i…
Non-Profits Pay Taxes On Unrelated Business Income Just because your organization is tax exempt doesn't mean everything you do is exempt from taxes. There are a number of activities that res…
First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe …
Google Signals provides the framework for tracking signed in users across devices, such as multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in S…
I recently attended a webinar conducted by John Taylor of John H. Taylor Consulting providing updates on IRS rules on acknowledging charitable giving. Neither Taylor nor I are lawyers and th…
You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don't…
The latest installment in the bi-annual series at my orchestra business blog that measures workplace satisfaction ratings of arts managers at orchestra and opera organizations by way of glas…
An increasing amount of the time spent working with clients via my web development firm is understanding the differences between cloud based and hosted software and apps. There are no shorta…
If you’re a data nerd then you almost certainly know about FiveThirtyEight.com, statistician Nate Silver’s number-crunching hub of data goodness. Recently, they posted a personal…
Conference season is in full swing and there are several opportunities to attend sessions and meet up with ArtsHacker's regular contributors. We’ve nearly doubled the number of confere…
If you have ever applied for a grant, especially from an entity or program receiving funds from the federal government, you have likely been asked to provide your organization’s DUNS (…
In November, 2018 we examined how you can move toward better web accessibility by focusing on improved color contrast. If you’re starting to get into a groove on those tasks, you proba…
Set autoresponders to stun! We hope everyone is able to enjoy some time for fun and relaxation with family and loved ones over the holiday season. During the break, take some time to peruse …
Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bou…
Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fo…
