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Stop! Before You Send An Email To That Old List… by Ceci Dadisman

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you haven't talked to in a while, please clean tha…

SOURCE: artshacker.com at 03:00AM on December 19, 2018

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