8 terms you'll hear in an advertising meeting by Amanda Pekoe

Amanda Pekoe of the Pekoe Group defines common ad and marketing jargon.

Broadway's 'The Outsiders' will offer four weekly matinées by Michael Abourizk

The show won the 2024 Tony Award for Best Musical.

Solea Pfeiffer, John Cardoza and Pepe Muñoz set to join 'Moulin Rouge!' on Broadway by Michael Abourizk

The trio will step into the Tony Award-winning musical in October.

How 'Job' is intentionally marketing to a younger audience by Ruthie Fierberg

Max Wolf Friedlich wrote a play geared toward the next gen of theatergoers, so producer Hannah Getts made sure they would come.

Amy Herzog's adaptation of 'An Enemy of the People' is now available to license through Concord Theatricals by Michael Abourizk

Herzog's adaptation of the Henrik Ibsen classic received a 2024 Tony Award nomination.

Rachel Kara Pérez named Manhattan Theatre Club's director of learning and community engagement by Michael Abourizk

The nonprofit has rebranded its education program.

Latin Grammy Award winner Sebastián Yatra will make Broadway debut in "Chicago" by Michael Abourizk

Kimberly Marable will return to the company at the Ambassador Theatre.

Broadway's 'Othello' finds venue; opening night announced by Michael Abourizk

The Denzel Washington- and Jake Gyllenhaal-led revival will open in March.

Exclusive: Nella Vera joins TDF as vice president of marketing and communications by Michael Abourizk

The nonprofit has announced a new leadership structure.

Creating a 'Lion King' hotel suite by Ruthie Fierberg

A partnership between Disney Theatrical Group and Hilton Times Square offers guests a stay in a Serengeti- and Broadway-inspired room.

Broadway Pipeline: September 4, 2024 by Theatrical Index

Broadway's holiday weekend box office on par with pre-pandemic numbers as every show jumps in gross by Michael Abourizk

For the week ending Sept. 1, the 25 currently running productions grossed $28,131,405.

'Wicked' movie and Aerie team up for new clothing line by Michael Abourizk

The new apparel includes T-shirts, sweatshirts, tote bags and hats.

Meet the woman who keeps 'Mamma Mia!' going again and again by Ruthie Fierberg

Associate director Martha Banta has led the ABBA musical for more than two decades.

Netflix Makes a Big Push for More Ads by Situation

'The Notebook' sets final performance date on Broadway by Andy Lefkowitz

A national tour of the new musical will launch in 2025. 

New York Stage and Film keeps development of new work front and center by Ruthie Fierberg

Producer Sue Frost and artists Jessica Hecht, Ngozi Anyanwu and more describe the singularity of the nonprofit " and the need for it.

'Wicked' film partners with Betty Crocker to make special baking mixes by Michael Abourizk

The new products feature special color-revealing ingredients.

How Michael Jackson's former choreographers and a ballet director united to create the dance of 'MJ The Musical' by Ruthie Fierberg

Director-choreographer Christopher Wheeldon and Jackson movement experts Rich + Tone describe staging the hit show.

Billy Porter and Alan Cumming join producing team of new play 'Sugar Daddy' by Andy Lefkowitz

The play will receive a pre-Broadway run in California.

Victoria Traube will step down from Concord Theatricals by Michael Abourizk

Traube's 50-year career includes holding key leadership positions with Concord and the Rodgers and Hammerstein Organization.

Complete casting revealed for Broadway transfer of 'Tammy Faye' by Michael Abourizk

Charl Brown, Mark Evans and others will appear in the new musical led by Katie Brayben and Christian Borle.

Broadway Pipeline: August 28, 2024 by Theatrical Index

Broadway's box office softens as summer winds down by Michael Abourizk

For the week ending Aug. 25, the 24 currently running productions grossed $25,343,599.

Broadway's 'Romeo + Juliet' receives extension one month ahead of previews by Michael Abourizk

The Shakespeare revival will now play an additional four weeks.