Why brand partnerships on Broadway have exploded — and how to leverage them
Experts from AKA, the Pekoe Group, Serino Coyne, Situation and Two Dog Circus explain the industry shift and offer strategies to boost show revenue and exposure.
Experts from AKA, the Pekoe Group, Serino Coyne, Situation and Two Dog Circus explain the industry shift and offer strategies to boost show revenue and exposure.
Jessica Vosk will star alongside the Billys.
Explaining the difference between reaching new audiences and re-engaging old ones
Torres will step into the role during Tony Award winner Natalie Venetia Belcon’s planned leave of absence.
Shoshana Bean, LJ Benet and more will join them in performance.
The previously announced film will feature writer and original star Cole Escola in the role of Mary Todd Lincoln.
The performance will be the first of its kind.
Concord is now licensing a full-length, expanded-cast adaptation of the musical to young casts in multiple countries.
Playing throughout the holiday season, the show run will from November 11 through January 3, 2027.
At the time of closing, it will have played 1,723 regular performances and 20 preview performances.
The paper’s longtime chief theater critic didn’t leave the theater — he’s making it.
Weiner brings more than eight years of agency experience to the role.
As part of the fellowship, Hunter will develop a new play for MTC.
For the week ending Sept. 6, the 25 running productions grossed $26,258,361.
The company has also named the members of its 2026-2027 directors group cohort.
The Broadway ad and marketing agency has named a new hire and a promotion to its staff.
The play will begin performances on November 10 at the Music Box Theatre with an official opening night set for December 1.
Previews will begin on October 17 at the Booth Theatre for a limited 12-week engagement.
Directed by three-time Tony Award winner Joe Mantello, the play will begin preview performances on February 18 and officially open on March 18, 2027 at the Barrymore Theatre.
Broadway News has rounded up a few industry events for the week of September 7, so you never miss your cue.
The Tony Award-winning musical has lengthened its limited run at the Nederlander Theatre.
“Theater: All the Moving Parts” will now be “Center Stage with Patrick Pacheco” in a new format.
The Emmy Award-winning talk-show host will step into Broadway’s “Aladdin” for a limited time.