Making the most of previews as a marketing asset
How Broadway shows can turn early audiences into their most powerful launch tool
How Broadway shows can turn early audiences into their most powerful launch tool
Broadway social media experts name the platforms worth focusing on.Â
"Oh, Mary!," "Every Brilliant Thing" and "The Great Gatsby" are among the Broadway-connected nominated shows.
As only the second artistic director in the theater company's history, Cabnet shares his approach to programming and his goals for the institution.
The Broadway in Memoriam Committee has announced a group of actors, writers and journalists who will be honored.
Tony winner Michele Pawk will play her final performance as Polly on March 29 and Sadie Dickerson will play her final performance as Sandra Dee on April 19.
For the week ending March 1, the 27 running productions grossed $26,036,589.
The veteran theater marketer transitions to the Broadway advertising agency following a nearly two-decade career in the New York nonprofit sector.
The stage-and-screen legend will be recognized for her contributions to dance during the May 18 ceremony at NYU's Skirball Center.
The announcement will take place on April 20 at 11:00 a.m. at Lincoln Center's New York Public Library for the Performing Arts.
The tragicomic tuner by Walter Marks will receive a private industry presentation in New York.
Broadway News has rounded up a few industry events for the week of March 2, so you never miss your cue.
In his first book, the Tony Award-winning director specifies the difference between minimalism and essentialism.
The Casting Society honored several Broadway productions, as well as shows that were produced Off-Broadway and regionally.
Audrey Armacost of the Pekoe Group shares five ways creative content strategists contribute to a show's marketing.
The recorded version of the Broadway solo play will appear on the streamer in March.
She will play the role of Zidler from March 24 to May 17.
The "Jellicle Ball for All" program will provide theater access to more than 3,000 individuals through expanded community and disability services.
Liz Swados would have celebrated her 75th birthday on Feb. 5. Ten years after her death, a fellow game-changer remembers her impact.
The special "Joy Through Legacy" event will explore the enduring impact of Black artists.
The new experience allows couples to propose on a Broadway stage and see their names in lights on 42nd Street.
"Cats:Â The Jellicle Ball"Â begins previews at Broadway's Broadhurst Theatre on March 18, with opening night set for April 7.