23 stories by "Jonathan Eifert"
Archetypes are the foundational piece to communication"how you position yourself in the public's eye. However, many do not know why they are so important, how to utilize them, or even what t…
While many of us know what we want to achieve, it's often derailed because of numerous factors. Some might be external (caused by others), but I've found many are internal (caused by myse…
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using…
If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it's an opportunity for you to build brand dimension"easily creating c…
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype"providing additional facets to who they are. After all…
If you are an artist and want to get noticed, follow these steps. In today's cluttered digital space, it's imperative for an artist to pump images, videos, and text out in a kaleidoscope of …
DISCLOSURE: This piece is tailored for breakout classical musicians earning over $100,000/year through their art, but the principles can be applied to most artists at different career levels…
As most arts people know, promoting a new event or program can be very difficult when you don't have any existing photos, video footage, or even past text on which to rely. All of this must …
Finding the right photographer can be tricky for different reasons"budget concerns, indoor/outdoor locations, and certainly the art direction. In satisfying clients' needs, I've had to searc…
Video content is a superb way to garner engagement on Facebook. Clearly, you can use videos to promote across social media, but it works particularly well on Facebook. Recently, I was tasked…
There is one metric you can "throw down" that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page like…
There is a cheap, but effective trick with Facebook advertising: a little money goes a long way. Boosting individual posts can make the difference between content seen by few to seen by many…
Since millennials are quite skilled at self-promoting, it might be helpful to provide non-millennial readers with shoestring-budget-marketing-tips for extra small nonprofits and emerging art…
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding …
Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this usefu…
Planning content for social media should be a priority, but it is often left at the bottom of a to-do list. I think many arts managers would agree that having a focused plan unveiling their …
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in…
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts a…
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking li…
Directly communicating with an audience through the medium of video is very effective and I've found that as long as you give artists a nudge, they are willing to experiment. I like to encou…
Place links on social media channels that send fans back to your website " always! It may sound simple, yet so many artists and organizations don't do it. I have seen social media content th…
If you are a freelancer and/or part of a virtual team, Producteev.com may be helpful for you and your team to stay on track! I was introduced to Producteev, a free online project manageme…
With an over abundance of social media notifications from personal and professional circles, it is important to see through the "digital fog" and filter information. I have found Twitter lis…
