To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype"providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses"creating visual, aural, and emotional identity. Ask Questions Before content generation though, the archetype needs to be selected and be front and center in the artist'…
SOURCE: artshacker.com at 06:28PM on October 18, 2017