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Dear TV, YouTube Is Coming For Your Ad Revenue by Artsjournal2

Why? It's obvious: "More than 50% of U.S. consumers aged 18-49 in U.S. are 'light' TV viewers (in the bottom one-third of the total TV audience based on minutes viewed), according to Nielsen. However, 90% of that group watches YouTube videos."

SOURCE: Variety at 10:48am on April 30, 2018 ☆ ⚑

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