Authors, get thee to social media: explaining the rise and rise of YA books
Before JK Rowling, critics and experts predicted that young adult (YA) literature would finally die, as sales continued to decline. In 1997, a mere 3,000 YA books were published. A decade later that number was 30,000. The success of Harry Potter changed everything. YA is now embraced by teenagers and adults alike – a 2012 […]
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