From 'Rent' to 'Hamilton,' SpotCo Founder on Broadway Marketing Campaigns by Gordon Cox

Back in 1996, Drew Hodges and the New York-based company he founded, SpotCo, were the brash upstarts in the insular world of Broadway marketing. Twenty years later, he has put together a book of SpotCo's collected work, "On Broadway: From Rent to Revolution" (due in April from Rizzoli), looking back on a run that stretches... Read more »

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