Broadway Box Office: Kid Stuff Conquers As Family-Aimed Shows Bring Big Bucks by Jeremy Gerard

As producers ramp up efforts to grow the international audience (the latest effort is aimed at Brazilians who prefer Bergdorf’s, Bendel’s and Bloomingdale’s to Broadway), shows aimed at families are showing growth at the early summer box office. Six of seven G-rated shows currently running posted B.O. improvement last week, which was relatively quiet on the Street as Helen Mirren wrapped her h…

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