Surge? What Surge? Even For Winners Broadway B.O. Stays Flat Post-Tonys
The conventional wisdom says that Broadway relies on the Tony Awards broadcast to boost national exposure and ticket sales (though I’ve long argued that the Macy’s Thanksgiving Day parade does a demonstrably better job on both counts). Presenting a musical number on the broadcast costs producers a fortune. Is it worth it? Maybe not, according to the numbers released today for the first week followin…
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