Committed to helping the entertainment industry understand how consumers are engaging with U.S. content, Variety will begin publishing a new measurement of TV/film-related fan activity across all major digital platforms. Each week, ListenFirst Media will exclusively provide Variety with its new Digital Audience Ratings (DAR), which quantifies over 1 billion users’ interaction with programming that... Read …
SOURCE: Variety at 11:00AM on September 2, 2014