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Mormon Church Aims to Capitalize on BOOK OF MORMON Success With New Ad Blitz

The New York Post reports that The Mormon Church is going to unroll a new ad campaign throughout New York City in the hope that the success of Broadway's megahit, BOOK OF MORMON will bring new membership to its churches.

SOURCE: BroadwayWorld at 1:34pm on June 16, 2011 ☆ ⚑

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