No Really, What IS Word of Mouth?
Creating a successful show on Broadway has a myriad of factors that all need to go right. There’s a strength of material that’s necessary, as well as strength of performances. Awards voters and critics need to respond well to it. But to quote the Commercial Theatre Institute “the only thing that will keep your show going for a long run is word of mouth”. But what does that mean? Put simply, word of mouth i…
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