Noises off: make no mistake, beer can promote good performance | Chris Wilkinson by Chris Wilkinson

With arts organisations struggling financially, corporate sponsors have a vital role to play " and that includes alcohol distributorsWe begin this week by raising a glass to Guy Yedwab of the Culture Future blog. Yedwab is discussing (or perhaps toasting) the role that alcohol plays in creating theatre. He was intrigued by the news that Punchdrunk have recently cut a deal to promote Stella Artois. He points out that …

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