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The secret life of cracker jokes: how bad gags became a Christmas classic by Simon Usborne

Cracker industry bosses and comics shed light on the art of the cracker joke, from winning formulas to 'innovation teams' " and why they're more important than ever in the digital age What do you get if you cross a potentially awkward, booze-soaked family lunch with a rich tradition of bad yet inclusive comedy? Arguably the most widely enjoyed cultural event of the year: the telling of Christmas cracker jokes. Estima…

SOURCE: The Guardian at 9:06am on December 23, 2022

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