The secret life of cracker jokes: how bad gags became a Christmas classic
Cracker industry bosses and comics shed light on the art of the cracker joke, from winning formulas to 'innovation teams' " and why they're more important than ever in the digital age What do you get if you cross a potentially awkward, booze-soaked family lunch with a rich tradition of bad yet inclusive comedy? Arguably the most widely enjoyed cultural event of the year: the telling of Christmas cracker jokes. Estima…