From high art to tipsy night out: has immersive theatre sold its soul? by Nosheen Iqbal

It's had huge commercial hits with shows such as The Great Gatsby but critics fear the genre is now just in it for the money With seven cast members, three understudies, 59 different ways to see the show unfold and more than 1,000 performances in four years, the Guild of Misrule's The Great Gatsby has established itself as the longest-running immersive play in the UK. Each night, in a converted mansion block in centr…

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