Showbiz Marketers Look to Netflix's Data Expertise as They Build Their Own Campaigns by Peter Caranicas

Netflix's ability to profit from its secret sauce of granular consumer data has made it the envy of Hollywood. Now, with Disney, Warner Media and others prepping their own ambitious services to challenge the streaming insurgents, entertainment marketers will face more competitive pressures than ever. But at the same time, new marketing tools are emerging […]

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