Pay what you can: how low and how far can theatres go?
A fringe theatre is inviting people to pay what they want for every performance of a show. Laudable stuff " but will it be worth it?This month the New End theatre in Hampstead, north London, is conducting an ambitious experiment. For the duration of the four-week run of Where's Your Mama Gone?, every ticket will be sold on a "pay what you can" basis."Pay what you can" is not a new scheme. A handful of London fringe v…