How Orchestras Can Use Influencer Marketing by Jonathan Eifert

I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done"not even at top presenters such as the major orchestras and opera houses. The age-…

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